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Marketing notes (1st edition)
Gary Armstrong, Marc Oliver Opresnik - ISBN: 9781292146508
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View all 35 notes for Marketing, written by Gary Armstrong, Marc Oliver Opresnik. All Marketing notes, flashcards, summaries and study guides are written by your fellow students or tutors. Get yourself a Marketing summary or other study material that matches your study style perfectly, and studying will be a breeze.
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Summary of Marketing book: Marketing 'An Introduction' Thirteenth edition - Gary Armstrong, Philip Kotler with Marc O. Opresnik. Chapter 1,2,3,6,7,8,9,10,12,14 - International Business Studies
- Summary
- • 55 pages •
Summary of Marketing book: Marketing 'An Introduction' Thirteenth edition - Gary Armstrong, Philip Kotler with Marc O. Opresnik. Chapter 1,2,3,6,7,8,9,10,12,14 - International Business Studies
This thesis was written for the study International Business focussing on (online) marketing. The research question that has been researched is: "What online marketing strategy should company X implement for the German market in order to increase overall sales with 25%?". To answer this research question several theories were used focussing on (online) marketing, consumer behaviour and cross culture. To examine the study, primary data was gathered in the form of an interview with a marketing e...
- Thesis
- • 69 pages •
This thesis was written for the study International Business focussing on (online) marketing. The research question that has been researched is: "What online marketing strategy should company X implement for the German market in order to increase overall sales with 25%?". To answer this research question several theories were used focussing on (online) marketing, consumer behaviour and cross culture. To examine the study, primary data was gathered in the form of an interview with a marketing e...
This summary contains chapters included in the Central Written Test for Marketing Management Fundamentals (1st year IBMS & IBL students at the HvA).
- Summary
- • 23 pages •
This summary contains chapters included in the Central Written Test for Marketing Management Fundamentals (1st year IBMS & IBL students at the HvA).
MCQ mock exam with 60 questions, and answers
- Exam (elaborations)
- • 10 pages •
MCQ mock exam with 60 questions, and answers
Marketing an introduction 13th edition summary ISBN: 9781292146522
- Summary
- • 28 pages •
Marketing an introduction 13th edition summary ISBN: 9781292146522
Summary of the chapter 1,2,3,6,7,8,9,10,12,14. This is what we needed to study for our exam. This summary contains figures from the book. I scored a 7.4 by only using this summary.
- Summary
- • 67 pages •
Summary of the chapter 1,2,3,6,7,8,9,10,12,14. This is what we needed to study for our exam. This summary contains figures from the book. I scored a 7.4 by only using this summary.
A summary of Marketing an introduction thirteenth edition of chapters 2,3,6,7,8,10,12 and 13.
- Summary
- • 26 pages •
A summary of Marketing an introduction thirteenth edition of chapters 2,3,6,7,8,10,12 and 13.
Summary Foundations of Marketing Book: Marketing An Introduction Author: Gary Armstrong, Philip Kotler with Marc O. Opresnik Edition: Thirteenth Chapters 1-3 5-9 European Studies year 1
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- • 55 pages •
Summary Foundations of Marketing Book: Marketing An Introduction Author: Gary Armstrong, Philip Kotler with Marc O. Opresnik Edition: Thirteenth Chapters 1-3 5-9 European Studies year 1
Het betreft een samenvatting voor het boek van het vak Marketing Management binnen de afstudeerrichting Recht en Bedrijfswetenschappen en de minor Bedrijfswetenschappen van Universiteit Leiden. Het betreft de hoofdstukken 1, 3, 5 t/m 7, 9, 10, 12 & 14
- Summary
- • 57 pages •
Het betreft een samenvatting voor het boek van het vak Marketing Management binnen de afstudeerrichting Recht en Bedrijfswetenschappen en de minor Bedrijfswetenschappen van Universiteit Leiden. Het betreft de hoofdstukken 1, 3, 5 t/m 7, 9, 10, 12 & 14
Study: International Business (HanzeHogeschool, year 1) Course: International Marketing: Foundations. Book: Marketing: An introduction (Global edition); 13t edition, Kotler, Philip & Armstrong, Gary. Summary of chapter 1, 2, 3, 6, 7, 8, 9, 10, 12, 14, 16
- Summary
- • 28 pages •
Study: International Business (HanzeHogeschool, year 1) Course: International Marketing: Foundations. Book: Marketing: An introduction (Global edition); 13t edition, Kotler, Philip & Armstrong, Gary. Summary of chapter 1, 2, 3, 6, 7, 8, 9, 10, 12, 14, 16
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Newest Marketing summaries
A summary of Marketing an introduction thirteenth edition of chapters 2,3,6,7,8,10,12 and 13.
- Summary
- • 26 pages •
A summary of Marketing an introduction thirteenth edition of chapters 2,3,6,7,8,10,12 and 13.
Study: International Business (HanzeHogeschool, year 1) Course: International Marketing: Foundations. Book: Marketing: An introduction (Global edition); 13t edition, Kotler, Philip & Armstrong, Gary. Summary of chapter 1, 2, 3, 6, 7, 8, 9, 10, 12, 14, 16
- Summary
- • 28 pages •
Study: International Business (HanzeHogeschool, year 1) Course: International Marketing: Foundations. Book: Marketing: An introduction (Global edition); 13t edition, Kotler, Philip & Armstrong, Gary. Summary of chapter 1, 2, 3, 6, 7, 8, 9, 10, 12, 14, 16
A summary of chapters 1 2 3 5 6 7 8 9 10 11 12 13 14 of the book 'Marketing an Introduction', this summary can be used to study for the Foundations of Marketing exam for first-year European Studies students.
- Summary
- • 22 pages •
A summary of chapters 1 2 3 5 6 7 8 9 10 11 12 13 14 of the book 'Marketing an Introduction', this summary can be used to study for the Foundations of Marketing exam for first-year European Studies students.
A detailed summary used to learn for the MS1 exam. All the key term from the chapter explained. Marketing an Introduction By Armstrong 36 pages
- Summary
- • 36 pages •
A detailed summary used to learn for the MS1 exam. All the key term from the chapter explained. Marketing an Introduction By Armstrong 36 pages
Summary created for the course Marketing and Sales in the first year of the study International Business. It covers all the necessary chapters and contains visuals, tables, and diagrams. The summary is written based on the book "Marketing - an introduction" created by Gary Armstrong..
- Summary
- • 16 pages •
Summary created for the course Marketing and Sales in the first year of the study International Business. It covers all the necessary chapters and contains visuals, tables, and diagrams. The summary is written based on the book "Marketing - an introduction" created by Gary Armstrong..
Chapter 1: Introduction to Marketing Content Covered: - The scope and challenge of marketing - The marketing process - The customer-driven marketing strategy - The marketing environment - The company’s marketing mix - The company’s customer value proposition
- Summary
- • 6 pages •
Chapter 1: Introduction to Marketing Content Covered: - The scope and challenge of marketing - The marketing process - The customer-driven marketing strategy - The marketing environment - The company’s marketing mix - The company’s customer value proposition
Chapter 5: Creating and Capturing Customer Value Content Covered: - Understanding customer value - Developing products - Crafting services - Building customer value - Capturing customer value
- Summary
- • 6 pages •
Chapter 5: Creating and Capturing Customer Value Content Covered: - Understanding customer value - Developing products - Crafting services - Building customer value - Capturing customer value
Chapter 4: Connecting with Customers Content Covered: - Developing effective customer relationships - Designing customer-driven marketing programs - Crafting customer-driven marketing strategies
- Summary
- • 4 pages •
Chapter 4: Connecting with Customers Content Covered: - Developing effective customer relationships - Designing customer-driven marketing programs - Crafting customer-driven marketing strategies
This document includes the lecture noted of the course Foundations of Marketing.
- Class notes
- • 17 pages •
This document includes the lecture noted of the course Foundations of Marketing.
The document contains a summary of the lecture notes for the course Marketing Management from the minor Business Administration.
- Class notes
- • 59 pages •
The document contains a summary of the lecture notes for the course Marketing Management from the minor Business Administration.
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