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Marketing notes (2nd edition)
Michael R. Solomon, Greg W. Marshall - ISBN: 9780273758167
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View all 26 notes for Marketing, written by Michael R. Solomon, Greg W. Marshall. All Marketing notes, flashcards, summaries and study guides are written by your fellow students or tutors. Get yourself a Marketing summary or other study material that matches your study style perfectly, and studying will be a breeze.
Best selling Marketing notes
Summary marketing, Second edition, Chapter 8-14
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Summary marketing, Second edition, Chapter 8-14
A summary of all the lectures given by NHTV's lecturers (Consumer Making Decision Process, Situational Analysis, Segmentation-Targeting-Positioning, Tactics and Branding, Price, Introduction etc.). Also all the chapter summary questions from the book Marketing; Real People, Real Decisions.
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A summary of all the lectures given by NHTV's lecturers (Consumer Making Decision Process, Situational Analysis, Segmentation-Targeting-Positioning, Tactics and Branding, Price, Introduction etc.). Also all the chapter summary questions from the book Marketing; Real People, Real Decisions.
Summary marketing, second edition, Chapter 1-6
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Summary marketing, second edition, Chapter 1-6
Summary of the book, lecture slides from the tutorials & Guest lectures Gresi Sanje / Budi Gonzalez de Chavez.
- Summary
- • 40 pages •
Summary of the book, lecture slides from the tutorials & Guest lectures Gresi Sanje / Budi Gonzalez de Chavez.
This summary consists of the chapters 8 to 14 of the marketing book: Real people, real decisions
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- • 58 pages •
This summary consists of the chapters 8 to 14 of the marketing book: Real people, real decisions
marketing summery a cluster chapters 1,2,4,6,7,8, real people real decisions
- Summary
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marketing summery a cluster chapters 1,2,4,6,7,8, real people real decisions
Summary Introduction to Marketing 2 (comprehensive). Marketing: Real People, Real Decisions: 2nd European Edition.
- Summary
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Summary Introduction to Marketing 2 (comprehensive). Marketing: Real People, Real Decisions: 2nd European Edition.
In this summary, the chapters 9 - 11 - 12 - 13 -14 are being discussed.
- Summary
- • 12 pages •
In this summary, the chapters 9 - 11 - 12 - 13 -14 are being discussed.
Samenvatting MAR1 Marketing Chapters 1,4,6,7,8,10
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Samenvatting MAR1 Marketing Chapters 1,4,6,7,8,10
This summary includes chapters 1 - 6 of the book Marketing, real people, real decisions.
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- • 57 pages •
This summary includes chapters 1 - 6 of the book Marketing, real people, real decisions.
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Newest Marketing summaries
Summary of the book, lecture slides from the tutorials & Guest lectures Gresi Sanje / Budi Gonzalez de Chavez.
- Summary
- • 40 pages •
Summary of the book, lecture slides from the tutorials & Guest lectures Gresi Sanje / Budi Gonzalez de Chavez.
This summary consists of the chapters 8 to 14 of the marketing book: Real people, real decisions
- Summary
- • 58 pages •
This summary consists of the chapters 8 to 14 of the marketing book: Real people, real decisions
marketing summery a cluster chapters 1,2,4,6,7,8, real people real decisions
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marketing summery a cluster chapters 1,2,4,6,7,8, real people real decisions
This summary includes all the topics you need in order to prepare for the exam MKT2- Module: Customer Experience. 

Main topics:
Customer Experience and customer Journey,
Consumer Behavior,
Technology,
Services,
B2B
- Summary
- • 17 pages •
This summary includes all the topics you need in order to prepare for the exam MKT2- Module: Customer Experience. 

Main topics:
Customer Experience and customer Journey,
Consumer Behavior,
Technology,
Services,
B2B
Samenvatting MAR1 Marketing Chapters 1,4,6,7,8,10
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- • 13 pages •
Samenvatting MAR1 Marketing Chapters 1,4,6,7,8,10
Summary for the 1st exam in Marketing in Arnhem Business School. The exam will be digital.
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- • 38 pages •
Summary for the 1st exam in Marketing in Arnhem Business School. The exam will be digital.
MR1 samenvatting boek lectures
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Marketing summary of the chapters 1,4,6,7,8,10,12,13. Made for the study IMEM. Summary of the book "Marketing, Real People, Real Decisions".
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Summary of chapter 9, 11, 12, 13 and 14 of the book: Marketing Real people Real decisions - Solomon, Marshall, Stuart, Barnes and Mitchell.
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- • 35 pages •
Summary of chapter 9, 11, 12, 13 and 14 of the book: Marketing Real people Real decisions - Solomon, Marshall, Stuart, Barnes and Mitchell.
This document includes marketing assignment answer to the 3rd question which is stated below. It includes reference list with 5 references with APA style 6th edition and added visual illustrations in the appendixes. The assignment takes Netflix into focus and creates a direct marketing tool for the company to build loyalty in existing customers.
Assignment that the document provides full answer to:
Create one direct marketing promotion material for the company that you choose and explain the co...
- Answers
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This document includes marketing assignment answer to the 3rd question which is stated below. It includes reference list with 5 references with APA style 6th edition and added visual illustrations in the appendixes. The assignment takes Netflix into focus and creates a direct marketing tool for the company to build loyalty in existing customers.
Assignment that the document provides full answer to:
Create one direct marketing promotion material for the company that you choose and explain the co...
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