- ISBN
- Author(s)
- Language
- Publisher
- Edition
- Edition
Marketing notes (7th edition)
Michael R. Solomon, Greg W. Marshall - ISBN: 9789043023580
- ISBN
- Author(s)
- Language
- Publisher
- Edition
- Edition
View all 1 notes for Marketing, written by Michael R. Solomon, Greg W. Marshall. All Marketing notes, flashcards, summaries and study guides are written by your fellow students or tutors. Get yourself a Marketing summary or other study material that matches your study style perfectly, and studying will be a breeze.
Best selling Marketing notes
Summary Principles of Marketing
Real People, Real Decisions
My Marketing Lab
Second European Edition
Solomon, Marshall, Stuart, Barnes & Mitchell 
Pearson

Chapters:
1 What is marketing?
4 Consumer behavior
6 Segmentation, targeting, positioning and CRM
7 Creating the product
8 Managing the product
10 Pricing the product

Breda University of Applied Sciences
International Media and Entertainment Management (IMEM)| Creative Business
Year 1 | MAR1
- Summary
- • 18 pages •
Summary Principles of Marketing
Real People, Real Decisions
My Marketing Lab
Second European Edition
Solomon, Marshall, Stuart, Barnes & Mitchell 
Pearson

Chapters:
1 What is marketing?
4 Consumer behavior
6 Segmentation, targeting, positioning and CRM
7 Creating the product
8 Managing the product
10 Pricing the product

Breda University of Applied Sciences
International Media and Entertainment Management (IMEM)| Creative Business
Year 1 | MAR1
Do you have documents that match this book? Sell them and earn money with your knowledge!
Newest Marketing summaries
Summary Principles of Marketing
Real People, Real Decisions
My Marketing Lab
Second European Edition
Solomon, Marshall, Stuart, Barnes & Mitchell 
Pearson

Chapters:
1 What is marketing?
4 Consumer behavior
6 Segmentation, targeting, positioning and CRM
7 Creating the product
8 Managing the product
10 Pricing the product

Breda University of Applied Sciences
International Media and Entertainment Management (IMEM)| Creative Business
Year 1 | MAR1
- Summary
- • 18 pages •
Summary Principles of Marketing
Real People, Real Decisions
My Marketing Lab
Second European Edition
Solomon, Marshall, Stuart, Barnes & Mitchell 
Pearson

Chapters:
1 What is marketing?
4 Consumer behavior
6 Segmentation, targeting, positioning and CRM
7 Creating the product
8 Managing the product
10 Pricing the product

Breda University of Applied Sciences
International Media and Entertainment Management (IMEM)| Creative Business
Year 1 | MAR1
Do you have documents that match this book? Sell them and earn money with your knowledge!
Related books to Marketing
Was a summary of Marketing not exactly what you were looking for? Perhaps a document from these related books can help you further.
Why study with the book summaries on Stuvia?
Relevance, efficiency and convenience. These are important elements when studying or preparing for a course or exam. Studying with the help of book summaries, which are linked to the ISBN number of your (study) book, is more relevant than ever. Your fellow students or tutors are sharing their knowledge to help you prepare for your exams. Find the ISBN number of your book and you'll be sure to buy the right summary. That way you won't be faced with surprises during your exams.
All summaries on Stuvia are written by students who have already taken the exam, lecturers who teach the study material or professional publishers. As a result, you can be confident that you will understand the course material more easily and that the summary contains all elements that are tested in the exam. Find the book you need to study by its ISBN and choose the best textbook summary.