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Services Marketing notes (1st edition)
Alan Wilson, Valarie A. Zeithaml - ISBN: 9780077169312
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View all 22 notes for Services Marketing, written by Alan Wilson, Valarie A. Zeithaml. All Services Marketing notes, flashcards, summaries and study guides are written by your fellow students or tutors. Get yourself a Services Marketing summary or other study material that matches your study style perfectly, and studying will be a breeze.
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Summary of the 3rd year course Company Service Insights (CSI). Summary of the book 'Services Marketing Integrating Customer Focus Across The Firm', chapters; 1, 5, 8, 9 and 10 Summary of all the lectures and seminars Q&A Example Exam Questions.
- Summary
- • 44 pages •
Summary of the 3rd year course Company Service Insights (CSI). Summary of the book 'Services Marketing Integrating Customer Focus Across The Firm', chapters; 1, 5, 8, 9 and 10 Summary of all the lectures and seminars Q&A Example Exam Questions.
Summary of the book Services Marketing. Every chapter ex. chapter 6 is included.
- Summary
- • 28 pages •
Summary of the book Services Marketing. Every chapter ex. chapter 6 is included.
Samenvatting van het boek Services Marketing inclusief voorbeelden. Samenvatting is geschreven in schooljaar 2018/2019 voor het vak Services Marketing, Pre-Master Marketing Management aan Tilburg University.
- Summary
- • 30 pages •
Samenvatting van het boek Services Marketing inclusief voorbeelden. Samenvatting is geschreven in schooljaar 2018/2019 voor het vak Services Marketing, Pre-Master Marketing Management aan Tilburg University.
Summary of the book Services marketing: integrating customer focus across the firm - McGraw-Hill Valarie A. Zeithaml. It is based on the lectures given at International Hotel Management at Breda University of Applied Sciences. Een samenvatting van het boek Services marketing: integrating customer focus across the firm - McGraw-Hill Valarie A. Zeithaml. De samenvatting is gebaseerd op de lessen die gegeven worden op International Hotel Management op Breda University of Applied Sciences.
- Summary
- • 73 pages •
Summary of the book Services marketing: integrating customer focus across the firm - McGraw-Hill Valarie A. Zeithaml. It is based on the lectures given at International Hotel Management at Breda University of Applied Sciences. Een samenvatting van het boek Services marketing: integrating customer focus across the firm - McGraw-Hill Valarie A. Zeithaml. De samenvatting is gebaseerd op de lessen die gegeven worden op International Hotel Management op Breda University of Applied Sciences.
All lectures of the course 'Service Marketing' given by Hans Haans at Tilburg University. Pre-master Marketing Management 2017/2018. Language: Moslty English, a bit Dutch.
- Class notes
- • 70 pages •
All lectures of the course 'Service Marketing' given by Hans Haans at Tilburg University. Pre-master Marketing Management 2017/2018. Language: Moslty English, a bit Dutch.
Services Marketing book chapter 1,5,8,9,10 of the 3rd edition of the book > this is the same as the chapters 1,2,8,9,10 in the 4th edition. It has pictures and explanations from the powerpoints of the CSI module. I used a lot of examples in my summary to make the material more clear for you. Written in english, it is not too difficult to understand.
- Summary
- • 17 pages •
Services Marketing book chapter 1,5,8,9,10 of the 3rd edition of the book > this is the same as the chapters 1,2,8,9,10 in the 4th edition. It has pictures and explanations from the powerpoints of the CSI module. I used a lot of examples in my summary to make the material more clear for you. Written in english, it is not too difficult to understand.
- Summary
- • 34 pages •
Summary Services Marketing - Integrating customer focus across the firm 4th edition.
- Summary
- • 8 pages •
Summary Services Marketing - Integrating customer focus across the firm 4th edition.
CSI exam chapters 1, 5, 8, 9, 10 (chapter 5 is the same as chapter 2 in the fourth edition of the book). A lot of pictures and examples are given in this summary. English is easy to understand.
- Summary
- • 17 pages •
CSI exam chapters 1, 5, 8, 9, 10 (chapter 5 is the same as chapter 2 in the fourth edition of the book). A lot of pictures and examples are given in this summary. English is easy to understand.
Summaries for Marketing Management 324 (2017). Covers key points of notes and slides. Chp 1, 3, 4, 5, 7-15.
- Summary
- • 39 pages •
Summaries for Marketing Management 324 (2017). Covers key points of notes and slides. Chp 1, 3, 4, 5, 7-15.
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Newest Services Marketing summaries
Summary Services Marketing: Integrating Customer Focus Across the Firm, 3rd European Ed. (excl. Ch. 9)
- Summary
- • 65 pages •
Summary Services Marketing: Integrating Customer Focus Across the Firm, 3rd European Ed. (excl. Ch. 9)
Deze samenvatting omvat alle essentiële punten en begrippen per hoofdstuk van het boek : Services Marketing: integrating customer focus across the firm. En biedt goede ondersteuning ter voorbereiding op tentamens.
- Summary
- • 79 pages •
Deze samenvatting omvat alle essentiële punten en begrippen per hoofdstuk van het boek : Services Marketing: integrating customer focus across the firm. En biedt goede ondersteuning ter voorbereiding op tentamens.
Complete samenvatting van het volledige boek Services Marketing gegeven door Hans Haans. Bevat alle hoofdstukken die benodigd zijn voor het tentamen!
- Summary
- • 44 pages •
Complete samenvatting van het volledige boek Services Marketing gegeven door Hans Haans. Bevat alle hoofdstukken die benodigd zijn voor het tentamen!
This is a summary of all the lectures of the course: Services Marketing 2018/2019 (328245)
- Summary
- • 26 pages •
This is a summary of all the lectures of the course: Services Marketing 2018/2019 (328245)
Complete summary of the book for Service Marketing for Pre-Masters.
- Summary
- • 28 pages •
Complete summary of the book for Service Marketing for Pre-Masters.
Samenvatting van het boek Services Marketing inclusief voorbeelden. Samenvatting is geschreven in schooljaar 2018/2019 voor het vak Services Marketing, Pre-Master Marketing Management aan Tilburg University.
- Summary
- • 30 pages •
Samenvatting van het boek Services Marketing inclusief voorbeelden. Samenvatting is geschreven in schooljaar 2018/2019 voor het vak Services Marketing, Pre-Master Marketing Management aan Tilburg University.
Summary of the book Services marketing: integrating customer focus across the firm - McGraw-Hill Valarie A. Zeithaml. It is based on the lectures given at International Hotel Management at Breda University of Applied Sciences. Een samenvatting van het boek Services marketing: integrating customer focus across the firm - McGraw-Hill Valarie A. Zeithaml. De samenvatting is gebaseerd op de lessen die gegeven worden op International Hotel Management op Breda University of Applied Sciences.
- Summary
- • 73 pages •
Summary of the book Services marketing: integrating customer focus across the firm - McGraw-Hill Valarie A. Zeithaml. It is based on the lectures given at International Hotel Management at Breda University of Applied Sciences. Een samenvatting van het boek Services marketing: integrating customer focus across the firm - McGraw-Hill Valarie A. Zeithaml. De samenvatting is gebaseerd op de lessen die gegeven worden op International Hotel Management op Breda University of Applied Sciences.
All lectures of the course 'Service Marketing' given by Hans Haans at Tilburg University. Pre-master Marketing Management 2017/2018. Language: Moslty English, a bit Dutch.
- Class notes
- • 70 pages •
All lectures of the course 'Service Marketing' given by Hans Haans at Tilburg University. Pre-master Marketing Management 2017/2018. Language: Moslty English, a bit Dutch.
Samenvatting van heel het boek zonder hoofdstuk 12.
- Summary
- • 93 pages •
Samenvatting van heel het boek zonder hoofdstuk 12.
Summaries for Marketing Management 324 (2017). Covers key points of notes and slides. Chp 1, 3, 4, 5, 7-15.
- Summary
- • 39 pages •
Summaries for Marketing Management 324 (2017). Covers key points of notes and slides. Chp 1, 3, 4, 5, 7-15.
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