Summary
Summary Principles of Marketing Chapter 8, 10, 12 & 20 (and some parts of Chapter 9, 11 & 14)
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• 8 • From chapter 9 the following section: "Product Life-Cycle Strategies" (pp. 306-314) o 10 o From Chapter 11 the following sections: "New-Product Pricing Strategies" (pp. 346-349) "Product mix Pricing Strategies "- o 12 o from Chapter 14 the following section (pages 350 352)." the promotion...
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