Summary
Summary Service Industry Q2
- Course
- Institution
- Book
-Kotler (6th Edition) pp. 251-253 -Bozarth & Handfield (4rd Edition) pp. 66-74 Bozarth & Handfield (4thEdition) pp. 63-71 AND Van Looy (3rd Edition) Service Management pp. 147-153 Designing the servicescape -Kotler (6th Edition) pg. 255-256 AND Parasuraman, Zeithaml, &Berry (1985) -Maister (1986) ...
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