Marketing Performance Summary (Articles and Lectures) - €4,48   ajouter au panier

Vous cherchez plus de guides d'étude et de notes pout MAN-MMA025? Trouvez plus de matériel d'étude sur notre MAN-MMA025 overview page 

Resume

Marketing Performance Summary (Articles and Lectures)

Summary of all the exam-relevant articles and lecture notes. Articles: Colicev, Anatoli, Ashwin Malshe, Koen Pauwels, and Peter O'Connor (2018). Improving Consumer Mindset Metrics and Shareholder Value through Social Media: The Different Roles of Owned and Earned Media. Hanssens, Dominique M. and Koen H. Pauwels (2016). Demonstrating the Value of Marketing. Haumann, Till, Benjamin Quaiser, Jan Wieseke, and Mario Rese (2014). Footprints in the Sands of Time: A Comparative Analysis of the Effectiveness of Customer Satisfaction and Customer-Company Identification over Time. Hillebrand, Bas, Paul H. Driessen, and Oliver Koll (2015). Stakeholder Marketing: Theoretical Foundations and Consequences for Marketing Capabilities. Homburg, Christian, Martin Artz, and Jan Wieseke (2012). Marketing Performance Measurement Systems: Does Comprehensiveness Really Improve Performance? Homburg, Christian, Laura Ehm, and Martin Artz (2015). Measuring and Managing Consumer Sentiment in an Online Community Environment. Homburg, Christian and Christian Pflesser (2000). A Multiple-Layer Model of Market-Oriented Organizational Culture: Measurement Issues and Performance Outcomes. Katsikeas, Constantine S. , Neil A. Morgan, Leonidas C. Leonidou, and G. Tomas M. Hult (2016). Assessing Performance Outcomes in Marketing. Kirca, Ahmet H., Satish Jayachandran, and William O. Bearden (2005). Market Orientation: A Meta-Analytic Review and Assessment of Its Antecedents and Impact on Performance. Kumar, V. (2018). A Theory of Customer Valuation: Concepts, Metrics, Strategy, and Implementation. Leroi-Werelds, Sara, Sandra Streukens, Michael K. Brady, and Gilbert Swinnen (2014). Assessing the Value of Commonly Used Methods for Measuring Customer Value: A Multi-Setting Empirical Study. Maignan, Isabelle and O.C. Ferrell (2004). Corporate Social Responsibility and Marketing: An Integrative Framework. Palmatier, Robert W., Rajiv R. Dant, Dhruv Grewal, and Kenneth R. Evans (2006). Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis. Rust, Roland T., Katherine N. Lemon, and Valarie N. Zeithaml (2001). Driving Customer Equity: Linking Customer Lifetime Value to Strategic Marketing Decisions (MSI Working Paper Report 01-108). Cambridge, MA: Marketing Science Institute. Verhoef, Peter C. and Peter S.H. Leeflang (2009). Understanding the Marketing Department's Influence within the Firm. Verma, Varsha, Dheeraj Sharma, and Jagdish Sheth (2016). Does Relationship Marketing Matter in Online Retailing? A Meta-Analytic Approach.

Aperçu 4 sur 53  pages

TessaS98

Document également disponible en groupe (1)

Master Marketing

€ 20,34   € 15,48

1x vendu

4 éléments
  • 1. Resume - Marketing & innovation summary articles and lecture notes
  • 2. Resume - International brand management: summary articles lectures chapter 1,7, and 15
  • 3. Resume - Marketing performance summary (articles and lectures)
  • 4. Resume - Consumer behavior summary (book, articles, and lectures)
  • Montrer plus

1  vérifier

Par: ruben98broek • 2 mois de cela

Les avantages d'acheter des résumés chez Stuvia:

Qualité garantie par les avis des clients

Qualité garantie par les avis des clients

Les clients de Stuvia ont évalués plus de 450 000 résumés. C'est comme ça que vous savez que vous achetez les meilleurs documents.

L’achat facile et rapide

L’achat facile et rapide

Vous pouvez payer rapidement avec iDeal, carte de crédit ou Stuvia-crédit pour les résumés. Il n'y a pas d'adhésion nécessaire.

Focus sur l’essentiel

Focus sur l’essentiel

Vos camarades écrivent eux-mêmes les notes d’étude, c’est pourquoi les documents sont toujours fiables et à jour. Cela garantit que vous arrivez rapidement au coeur du matériel.

4,48  8x  vendu
  • (1)
  Ajouter