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Fundamentals of Marketing - Part 3 (Implementing the Marketing Mix)
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Fundamentals of Marketing - Oxford University (Paul Baines, Chris Fill, Sara Rosengren, and Paolo Antonetti)

Chapter 6: Proposition and Branding Decisions
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Chapter 6: Proposition and Branding Decisions
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Fundamentals of Marketing - Oxford University (Paul Baines, Chris Fill, Sara Rosengren, and Paolo Antonetti)

Chapter 7: Pricing and Value Creation
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Chapter 7: Pricing and Value Creation
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Fundamentals of Marketing - Oxford University (Paul Baines, Chris Fill, Sara Rosengren, and Paolo Antonetti)

Chapter 8: Marketing Communications Principles
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Chapter 8: Marketing Communications Principles
Fundamentals of Marketing - Oxford University (Paul Baines, Chris Fill, Sara Rosengren, and Paolo Antonetti)

Chapter 9: Managing Marketing Communications
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Chapter 9: Managing Marketing Communications
Fundamentals of Marketing - Oxford University (Paul Baines, Chris Fill, Sara Rosengren, and Paolo Antonetti)

Chapter 10: Managing Channels and Distribution
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Chapter 10: Managing Channels and Distribution
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