MGMT 221 (MGMT221)
Embry-Riddle Aeronautical University
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1.4 Case Study: Airline Competitive Advantage
- Essay • 5 pages • 2019
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This short papers highlights some of the different marketing strategies used by American Airlines. Some of the different marketing strategies to be discussed include the use of loyalty programs and the different techniques American Airlines uses to advertise their loyalty program. Some of these advertising techniques discussed includes the use of bonus points, additional perks, digital inflight advertisements, flyers, airport terminal marketing, and online marketing uses such as adds and social ...
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2.4 Module Review: Practical Exercise
- Other • 6 pages • 2019
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In this practical exercise, you are hypothetically employed as the IT Department Manager at an imaginary Fixed Base Operator (FBO) located in Somewhere, Kansas. You have been tasked to create a simple spreadsheet utilizing the Microsoft Excel application that will be the primary component of a Decision Support System (DSS).

The DSS spreadsheet will be utilized by the corporate Finance Department Manager to reach structured decisions relating to aviation fuel purchasing contracts. To be able to ...
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2.3: Module Review Questions
- Answers • 4 pages • 2019
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(1). Companies create business records of many types and store the electronic files using an electronic records management (ERM) system. Explain why an ERM is a senior management issue and not simply an IT issue?

(2) Describe each of the four V’s of data analytics: variety, volume, velocity, and veracity.

(3) Identify the primary functions of a database and a data warehouse. Explain why enterprises need both of these data management technologies.
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