PSYC 3520
Clemson University
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PSYC 3520 - Social Psychology Chapter 3 notes. Social Beliefs & Judgment
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PSYC 3520 - Social Psychology Chapter 3 notes. Social Beliefs & Judgment 
 
Social Psychology Chapter 3 Notes 
 
-Social Beliefs and Judgments 
 
Perceiving Our Social Worlds 
•	Priming 
o	Activating particular associations in memory 
▪	Example: Watching a scary movie at home may prime us to interpret furnace noises as a possible intruder 
•	Belief Perseverance 
o	Persistence of one’s initial conceptions, as when the basis for one’s belief 
is discredited but an explanation of why the ...
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PSYC 3520 - Chapter 9 Prejudice . Social Psychology Notes
- Other • 4 pages • 2021
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PSYC 3520 - Chapter 9 Prejudice . Social Psychology Notes 
 
Social Psychology: Chapter 9 Notes 
 
Prejudice 
 
What is the Nature and Power of Prejudice? 
•	Defining Prejudice 
o	 Preconceived negative judgment of a group and its individual members 
▪	Supported by stereotypes 
•	Beliefs about the personal attributes of a group of people 
o	Discrimination 
▪	Unjustified negative behavior toward a group or its members 
o	Racism 
▪	Prejudicial attitudes and discriminatory behavior toward...
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