Marketing 351 Study guides, Class notes & Summaries
Looking for the best study guides, study notes and summaries about Marketing 351? On this page you'll find 187 study documents about Marketing 351.
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Marketing 351 Exam 1 CSUF Lancellotti CSUF MKTG 351
- Exam (elaborations) • 6 pages • 2024
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Marketing 351 Exam 1 CSUF Lancellotti 
 
star 
Fast growing market leader 
cash cow 
Generates more cash than it needs to maintain its market share. In a low growth market, but product has dominant market share 
question mark 
Shows rapid growth but poor profit margins. Low market share in high growth industry 
dog 
Low growth potential and a small market share 
SWOT Analysis 
Identifying internal strengths and weaknesses and also examining eternal opportunities and threats 
Penetration 
same pr...
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BEST REVIEW Marketing Final ch. 20, marketing quiz 20, Marketing Chapter 21, mktg, Test 7 19-20_ Marketing, Chapter 11: Pricing Strategy, MKGT 351 chpt 20, Marketing 351: ch 21 Setting Prices, Chapter 20 Quiz Questions, MKT 300 Exam 3- Ch. 12, Chapter 19
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QUESTIONS AND ANSWERS
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BEST REVIEW MKTG ch 3, Marketing 351 Chapter 1, Marketing, MKTG Chapter 1, MKTG Chapter 5, MKT 230 - chp. 5 2024/2025 QUIZ WITH 100% VERIFIED ANSWERS
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QUESTIONS AND ANSWERS
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Marketing 351 Exam 1 CSUF Lancellotti
- Exam (elaborations) • 6 pages • 2023
- Available in package deal
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- $10.49
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Marketing 351 Exam 1 CSUF Lancellotti 
 
star 
Fast growing market leader 
cash cow 
Generates more cash than it needs to maintain its market share. In a low growth market, but product has dominant market share 
question mark 
Shows rapid growth but poor profit margins. Low market share in high growth industry 
dog 
Low growth potential and a small market share 
SWOT Analysis 
Identifying internal strengths and weaknesses and also examining eternal opportunities and threats 
Penetration 
same pr...
-
Marketing 351 Exam 2
- Exam (elaborations) • 8 pages • 2024
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Marketing 351 Exam 2
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Marketing 351 Exam 2 Questions and answers latest update
- Exam (elaborations) • 9 pages • 2024
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Marketing 351 Exam 2 Questions and answers latest update
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MARKETING 351 EXAM 1 MIDTERM CSUF LEBARD| 109 QUESTIONS AND ANSWERS|GUARANTEED SUCCESS
- Exam (elaborations) • 14 pages • 2023
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Marketing 
An organizational function and a set of processes for creating, capturing, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. 
 
The primary focus is on satisfying customers' needs and wants. And, the customer wants to be backed by buying power creates demand. 
 
 
 
Marketing plan 
A written document composed of an analysis of the current marketing situation, opportunities, and threats ...
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Marketing 351 CSUF Final Exam 2023/2024
- Exam (elaborations) • 7 pages • 2024
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Marketing 351 CSUF Final Exam 2023/2024
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Marketing 351 Exam 1 CSUF Lancellotti
- Exam (elaborations) • 7 pages • 2024
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Marketing 351 Exam 1 CSUF Lancellotti
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Marketing 351 Exam 2 (with Complete Solutions)
- Exam (elaborations) • 8 pages • 2023
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set of buyers who have some interest in the product correct answers Market 
 
measurable, accessible, responsive, and substantial (MARS) correct answers Segmentation must be 
 
judging how large the market is and how many customers are in that market correct answers Measureable 
 
judging how to reach and identify your market correct answers Accessible 
 
the awareness to make the marketing strategy different for each segment correct answers Responsive 
 
market must be large enough that people ...
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