Mktg 3340 final exam Study guides, Class notes & Summaries

MKTG 3340 Final Exam Role of MKTG generate profitable revenue When a marketer can describe something/write it down it is called a Product Concept Brainpower Read More After buying an item we experience what? Cognitive dissonance/buyer's remorse cognitive dissonance buyer discomfort caused by post purchase conflict Ways to engage consumers, directly physically, email newsletters, one to one basis ways to engage consumers indirectly social media, PR, search eng...

MKTG 3340 Final Study Guide Exam 2024. marketing the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large primary goals of marketing 1.) discover the needs and wants of customers 2.) satisfy them Brainpower Read More Previous Play Next Rewind 10 seconds Move forward 10 seconds Unmute 0:00 / 0:15 Full screen What is needed for marketing to oc...

MKTG-3340 Final Exam Questions 2024. customer lifetime value - correct answer total revenues gained by a company over the lifetime of a consumer loyalty, sales, and profits - correct answer doesn’t hold up in the short-term, happens in the long-term what is the importance of satisfaction - correct answer unhappy customers will share their dissatisfied experience with other consumers over __% of unhappy customers will not do business with the company again - correct answer 90 __ ...

MKTG 3340 Final Exam Prediction Questions 2024. When a feature satisfies a need or want, then there is a _____. reduction of hassle hike in price level of high quality benefit tangible value - correct answer benefit A product-dominant approach to marketing is based on the belief that: sales personnel and marketing can drive consumerism. the best way to capture market share is to create and manufacture better products at lower prices. enjoyment of a product and its disposal are im...

MKTG 3340 Final Exam Smu With 100% Correct Answers 2023

MKTG 3340 Final - SMU Review Exam Questions 2024. What are Some Errors in Communication? - correct answer sources may not adequately transform the abstract idea into an effective set of symbols a properly encoded message may be first sent through the wrong channel and never make it to the intended receiver the receiver may not properly transform the set of symbols into the correct abstract idea feedback may be so delayed or distorted that it is of no use it the sender Encoding - co...

MKTG 3340 - Final Exam Questions with 100% Correct Answers | Verified | Latest Update Possession Utility The value of making an item easy to purchase through the provision of credit cards or financial arrangements Make the purchases easier The benefit customers get from a company's product once they have purchased Possession Utility CarMax provides financing or leasing and taking used cars as trade ins to encourage customers to purchase from them Stores allow several payment ...

MKTG 3340 Final Exam- Questions with complete solution 2024 Possession Utility - correct answer e.g.) allowing several payment and credit options Depth of Product Line - correct answer the store carries a large assortment of each item e.g.) a shoe store that offers running shoes, dress shoes, and children's shoes Limited Service - correct answer the store provides some services, such as credit and merchandise return, but not others such as clothing alteration e.g.) General merchand...

MKTG 3340 - Final Exam