Push and pull strategies Study guides, Class notes & Summaries

Definition of Marketing - correct answer"The process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return." Three methods of pricing - correct answer- cost-based pricing: break-even volume = fixed cost/price-variable cost - competitive-based pricing: what others are charging - value-based pricing: based on consumer's perceived value of a product The Four P's - correct answerPlace, Product, Promotion, ...

CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!! Promotional Mix 1) advertising 2) public relations 3) sales promotions 4) personal selling 5) social media promotion Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response promotional strategy a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convin...

Uses of SEO's - correct answer Search Engine Optimization Employs strategies that promote your site up in the ranks of search results. Use of Forms -- CMA, IABS Seller's Disclosure - correct answer IABS-Information about Brokerage services Types of inflation - correct answer Monetary Inflation Demand-pull inflation Cost-Push inflation CMA - correct answer Comparative Market Analysis Determine a reasonable market value for a property Monetary inflation - correct answer excess of money ...

Possession Utility - e.g.) allowing several payment and credit options Depth of Product Line - the store carries a large assortment of each item e.g.) a shoe store that offers running shoes, dress shoes, and children's shoes Limited Service - the store provides some services, such as credit and merchandise return, but not others such as clothing alteration e.g.) General merchandise stores such as Walmart make the customers responsible for shopping, but have salespeople available ...

SHRM-CP QUESTIONS & ANSWERS 2023/2024 UPDATE | RATED A+ SHRM-CP QUESTIONS & ANSWERS 2023/2024 UPDATE | RATED A+ PESTLE - Answer Political, Economic, Social, Technological, Legal, Environmental Globalization - Answer web of interconnectedness or the movement of people (labor) and knowledge (technology) across borders Foreign Direct Investment (FDI) - Answer the investment of foreign assets into domestic structures, equipment, and organizations Global Remittances - Answer Moni...

Stroke recovery: Anatomy and outcomes correct answer: Anatomical influence d/t: -Recovery of ischemic penumbra via reperfusion -Resolution of cerebral edema -Neuroplasticity & rehab Better outcomes with: -Early medical care and intensive multidisciplinary rehab -Small strokes -Specialized stroke care centers Stroke rehab: Prognosis correct answer: Majority gain independence with function -Poor predictor for fn: no motor return 4 weeks post (flaccidity) Post-stroke PT goals:...

Business Acumen C201 WGU Accurate 100%Human Interaction & Structure - ANSWER Which two key elements does an effective organization include? It establishes a direct flow of authority - ANSWER Why does a line organization structure function most effectively in a crisis situation? Departmentalization - ANSWER A company might divide itself into smaller groups that best match the types of customers it serves. What is this an example of? Achievement of company goals - ANSWER Which primary dri...

What two dimensions of relationships are important in forming alliances? - Trust - Rapport What are important considerations in group negotiations? - Trustworthiness of key individuals - Binding agreement: collateral, written contract? - Nonverbal cues What did the eBay methods for encouraging removal of negative feedback show is effective? A short apology gained more removal of negative feedback than cash rebates. Power derives not only from control of resources, but ...

What are Some Errors in Communication? - sources may not adequately transform the abstract idea into an effective set of symbols a properly encoded message may be first sent through the wrong channel and never make it to the intended receiver the receiver may not properly transform the set of symbols into the correct abstract idea feedback may be so delayed or distorted that it is of no use it the sender Encoding - process of having the sender transform an idea into a set of symbols...

C201 Business Acumen Accurate 100% Which part of the organizing process aids in effective and efficient progress toward planned goals and often results in changes within the organization? A. Promoting vision B. Evaluating results C. Turning strategy into action D. Determining the specific activities - ANSWER B. Evaluating results What is the result of a company increasing the delegation of authority and the span of control? A. Centralized decision making B. Increased number of ...