Target audiences Study guides, Class notes & Summaries

Public Speaking Chapter 6Audience Analysis - correct answer Process of gathering and analyzing information about audience members. Audience-Centered Approach - correct answer Will help prepare something the audience will want to hear. Pandering - correct answer Keeping and audience-center, but keeping your own convictions and views. Attitudes - correct answer General evaluations of people, ideas, objects, or events. Beliefs - correct answer The way people perceive reality. Values ...

COMM 345 EXAM 1 TAMU Questions and Answers 2024 What do media industries do? -Answer-create and distribute content intellectual property -Answer-A product of the intellect, such as an expressed idea or concept, that has commercial value. content creator -Answer-the person or entity responsible for creating the original website content content distributor -Answer-the person or entity who distributes the content of and provides a platform for creators difference between content creator and...

Domain 2 of GMETRIX Latest Version Already Passed Target Market The customer group to which a company markets its products/services too value proposition A statement that explains to customers why they should do business with your company Pricing The payment amount a company charges for the product/service they sell Primary Data Firsthand research like surveys, focus groups, interviews, statistical data, and is the most reliable type of data Secondary Data Commonly an interpr...

RACE - correct answer - Research- defining PR problems - Action- program planning - Communication- execution - Evaluation- evaluating the program Components of PR - correct answer - Counseling - Research - Media relations - Publicity - Employee/member relations - Community relations - Public affairs - Government affairs - Issue management - Financial relations - Industry relations - Development/fund-raising - Multicultural relations/workplace diversity - Special events - Mark...

MKT 3340 Exam 2 Correct Questions & Answers(graded A) PEST Analysis - ANSWER Political, Economical, Social, Technological SWOT Analysis - ANSWER Strengths, Weaknesses, Opportunities, Threats 7 values of ____ - ANSWER excellence, innovation, joy, teamwork, respect, integrity, social profit target markets - ANSWER first stage of the quick and dirty marketing plan Marketing Segmentation - ANSWER involved aggregating targets into groups that have common needs and will respond simil...

In most marketing communication, the power to get attention lies primarily with the _____ . 1. visual 2. audio 3. script 4. copy 5. sound effects 1 ____________ is designed to build brand and customer relationships 1. Branding 2. Marketing 3. IMC 2 Nonprofit marketing generates sales and profits. 1. Yes 2. No 2 The primary advantage of advertising's use of _____is that the costs to buy time in broadcast media, space in print media, and time and space in digital media are spread ...

What are media platforms? - ️️Broadcast, print, online What are media professions? - ️️Journalist, PR Practiotioner, Advertising Copy Writer What are the primary functions of media? - ️️Inform, Persuade, Entertain Advertising has another function - REMIND For whom are media messages crafted? - ️️Target audiences How do we discover what audiences want? - ️️Through research - demographic & psychographic What do we know about modern audiences? - ️️Participat...

"Television Everywhere" Rumble - Answer-Dish Network vs. Time Warner Cable; Dish wants to copyright these terms, but HBO Go already had the idea. Dish abandons fight in Feb 2014. The Aereo Fight - Answer-USSC Case: ABC, Inc v. Aereo; Aereo wants to give all subscribers an antenna and send a signal to all devices without paying the companies. Question of legality. Media Convergence - Answer-When products typically linked to one medium show up on many media (e.g. - reading a book on your ph...

Possession Utility - The value of making an item easy to purchase through the provision of credit cards or financial arrangements Make the purchases easier The benefit customers get from a company's product once they have purchased Possession Utility - CarMax provides financing or leasing and taking used cars as trade ins to encourage customers to purchase from them Stores allow several payment and credit options Having airline tickets delivered by a travel agency Allo...

Role of Marketing - ANSWER marketing is engaging customers and managing profitable customer relationships. the aim of marketing is to create value for customers in order to capture value from customers in return goal: attract new customers by promising superior value and to keep and grow current customers by delivering value and satisfaction marketing is selling and advertising but also satisfying customer needs. the aim of marketing is to make selling unnecessary. engage consumers effecti...