Priciples of marketting Study guides, Class notes & Summaries

1) Individuals and households that buy or acquire goods and services for personal consumption make up the . 1. A) consumer market 2. B) market offering 3. C) market mix 4. D) subculture 5. E) social class 2) Marketing stimuli include which of the following? 1. A) economic stimuli 2. B) price stimuli 3. C) technological stimuli 4. D) social stimuli 5. E) cultural stimuli 3) Which of the following is one of the other stimuli present in a buyer’s environment apart from a mark...