Marketing Management

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Here are the best resources to pass Marketing Management. Find Marketing Management study guides, notes, assignments, and much more.

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Marketing mix - price (politique de prix)
  • Marketing mix - price (politique de prix)

  • Class notes • 4 pages • 2014
  • - the constraints on pricing - new product pricing stratégies - existing prduct pricing stratégies - discounts and allowances - Methods of dertermining the price - price sensitivity - yield management
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Marketing mix - Place (distribution)
  • Marketing mix - Place (distribution)

  • Class notes • 5 pages • 2014
  • - distribution process - intensity of channel coverage - logistics - inventory management - wholesaling - retailing - international distribution planning
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