Strategic Marketing

Rijksuniversiteit Groningen (RuG)

Here are the best resources to pass Strategic Marketing. Find Strategic Marketing study guides, notes, assignments, and much more.

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Strategic marketing articles summary
  • Strategic marketing articles summary

  • Summary • 23 pages • 2023
  • All articles of the course. Summary of them, you can take this with you to the exam!
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Strategic marketing summary all lctures
  • Strategic marketing summary all lctures

  • Summary • 45 pages • 2023
  • Summary of all the lectures of the course
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Summary strategic marketing
  • Summary strategic marketing

  • Summary • 59 pages • 2022
  • An extensive summary of all the articles and lectures of the course strategic marketing, given at the Rijksuniversiteit Groningen. The summary is extensive and therefore you don't need to read the articles. Good luck with studying!! :)
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Strategic Marketing summary
  • Strategic Marketing summary

  • Summary • 30 pages • 2020
  • Samenvatting voor het vak Strategic Marketing (verplicht vak MSc Marketing) Summary for the course Strategic Marketing (compulsory course MSc Marketing) Colleges artikelen Lectures articles
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Articles for strategic marketing
  • Articles for strategic marketing

  • Summary • 24 pages • 2019
  • 13 articles for the course Strategic Marketing summarized - Reasoning about competitive reactions: evidence from executives (Montgomery, Moore & Urbany, 2005) - First-mover (dis) advantages: retrospective and link with the resource-based view (1998) Lieberman & Montgomery - Should firms spend more on R&D and advertising during recessions (2011) Srinivasan, Lilien & Sridhar - Double jeopardy revisited Ehrenberg, Goodhardt, Barwise (1990) - Brand portfolio strategy and firm performance, Morga...
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Summary required articles Strategic Marketing
  • Summary required articles Strategic Marketing

  • Summary • 13 pages • 2019
  • Summary of all the required articles of Strategic Marketing.
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Summary Strategic Marketing
  • Summary Strategic Marketing

  • Summary • 32 pages • 2018
  • Summary with images and notes from the lectures through the exam material for the Strategic Marketing course
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