Branding for Start ups

Universiteit van Amsterdam (UvA)

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BrandingforStart-ups_Feb2020_Summary_Chow_11837225
  • BrandingforStart-ups_Feb2020_Summary_Chow_11837225

  • Summary • 62 pages • 2020
  • This 62-page file contains a literature list, comprehensive summary of all articles and essential lecture notes (result of days of hard work and is not a mere summary of slides). Majority of the articles are summarised in such way that the MRQ, results and managerial implications are explained. When applicable, some articles are combined with lecture slides. Additional information are given when explaining a complex theory. By studying this file will definitely help you to ace your exam. I have ...
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Branding for Start-ups Summary (all articles plus relevant information lectures)
  • Branding for Start-ups Summary (all articles plus relevant information lectures)

  • Summary • 40 pages • 2019
  • Branding for Startups 2019 Summary (huge overlap with normal Branding course!) All Articles plus relevant lecture information • Keller, K. L., & Lehmann, D. R. (2003). How do brands create value? Marketing Management, 12(3), 26-31. [5 pp.] • Keller, K. L. (2016). Reflections on customer-based brand equity: perspectives, progress, and priorities. AMS review, 6(1-2), 1-16. [14 pp.] •Maehle, N., Otnes, C. C., & Supphellen, M. (2011). Consumers' perceptions of the dimensions of brand person...
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