MKT 348 (MKT 348)
Northern Arizona University
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MKT 348 Test Bank|Latest Complete (all Chapters) Questions & Answers (100% correct)
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MKT 348 Test Bank
CH1 
Marketing account executives are facing increasing pressures related to: 
A) accountability 
B) affordability 
C) accessibility 
D) applicability

An advertising agency is told by the client that an advertising campaign should result in a 20% increase in sales. This is an example of: 
A) marketing myopia 
B) standardization 
C) adaptation 
D) accountability

An account executive's duties include: 
A) preparing a database 
B) development of an overall strategic communicati...
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