DeSwaan Study guides, Class notes & Summaries
Looking for the best study guides, study notes and summaries about DeSwaan? On this page you'll find 1 study documents about DeSwaan.
All 1 results
Sort by
-
Marketing Management summary of all papers- grade 8.7
- Summary • 11 pages • 2020
-
- $14.43
- 13x sold
- + learn more
This document contains summaries for all the articles needed for the Marketing Management exam. Each article was read and summarised in the suggested categories: 1. What the paper is about, 2. Main Findings 3. Where the paper should be used in the Marketing Management Process 4. A brief description of the method
The articles are: 
DeSwaan Arons,M., Vanden Driest,F.,&Weed,K. (2014).The Ultimate Marketing Machine. Harvard business review,4,55‐63
Spiller & Belogolova(2016). On Consumer Beliefs ab...
And that's how you make extra money
Did you know that on average a seller on Stuvia earns $82 per month selling study resources? Hmm, hint, hint. Discover all about earning on Stuvia