DeSwaan Study guides, Class notes & Summaries

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Marketing Management summary of all papers- grade 8.7
  • Marketing Management summary of all papers- grade 8.7

  • Summary • 11 pages • 2020
  • This document contains summaries for all the articles needed for the Marketing Management exam. Each article was read and summarised in the suggested categories: 1. What the paper is about, 2. Main Findings 3. Where the paper should be used in the Marketing Management Process 4. A brief description of the method The articles are: DeSwaan Arons,M., Vanden Driest,F.,&Weed,K. (2014).The Ultimate Marketing Machine. Harvard business review,4,55‐63 Spiller & Belogolova(2016). On Consumer Beliefs ab...
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