Spiller Study guides, Class notes & Summaries

Samenvatting van het vak Cleantech for food, water and energy aan de Universiteit Antwerpen in de Master milieuwetenschap. Gedoceerd door Siegfried Vlaeminck, Siegfried Denys en Marc Spiller

TEST BANK for Direct, Digital & Data-Driven Marketing 5th Edition by Lisa Spiller . All Chapaters 1-14. TABLE OF CONTENT Page: 1 Questions Chapter 1: Processes and applications of direct marketing . Page: 7 2020 Chapter 2: Database marketing and customer relationship marketing 2-2. Page: 13 2020 Chapter 3: Lists and market segments Page: 19 2020 Chapter 4: Marketing analytics: Testing and measurement Page: 24 2020 Chapter 5: The offer Page: 30 2020 Chapter 6: Creative message strategies Page: 35...

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Table of contents: Marketing management as a business process Key article take-aways On consumer beliefs about quality and taste – Spiller and Belogova (2016) What makes it green? The role of centrality of green attributes in evaluations of the greenness of products – Gershoff and Frels (2015) Are multi-channel customers really more valuable? The moderating role of product category characteristics – Kushwaha and Shankar (2013) The impact of different touchpoints on brand c...

Description: Test Bank for Contemporary Direct and Interactive Marketing, Spiller, 2e prepares you efficiently for your upcoming exams. It contains practice test questions tailored for your textbook. Contemporary Direct and Interactive Marketing, Spiller, 2e Test bank allow you to access quizzes and multiple choice questions written specifically for your course. The test bank will most likely cover the entire textbook. Thus, you will get exams for each chapter in the book. You can s...

Video Questions: Sketches of Frank Gehry Video is available on: %7Cvideo_work%7C? utm_source=aspresolver&utm_medium=MARC&utm_campaign=AlexanderStreet Keywords/ Vocabulary  Deconstructivism  Cubist sculptor  Disney Concert Hall  Modernist  Decoration Questions: (Please provide descriptive answers) 1. As per the documentary, what kind of architect is Frank Gehry? He is an architect who is also an artist, which was not a normal thing because they didn’t really intermi...

This document contains summaries for all the articles needed for the Marketing Management exam. Each article was read and summarised in the suggested categories: 1. What the paper is about, 2. Main Findings 3. Where the paper should be used in the Marketing Management Process 4. A brief description of the method The articles are: DeSwaan Arons,M., Vanden Driest,F.,&Weed,K. (2014).The Ultimate Marketing Machine. Harvard business review,4,55‐63 Spiller & Belogolova(2016). On Consumer Beliefs ab...

Description: - In the file you can find extensive number of exam questions. - Supports multiple editions (newer and older) - Different difficulty levels ranging from easy to extremely difficult - The whole book is covered (All chapters) - Questions you can expect to see: Multiple choice questions, Problem solving, essays, Fill in the blanks, and True/False. - This test bank is a great tool to get ready for your upcoming exam. *** If you have any questions or special request feel free...

These documents include introduction of business and its branches e.g entertainment

These notes include details about business introduction and some common branches of business