Advertising Study guides, Class notes & Summaries
Looking for the best study guides, study notes and summaries about Advertising? On this page you'll find 16299 study documents about Advertising.
Popular textbooks 'Advertising' · Show all (15) Hide
ISE Advertising and Promotion: An Integrated Marketing Communications Perspective
George Belch, Michael Belch
23 documents
Advertising, Promotion, and other aspects of Integrated Marketing Communications
J. Craig Andrews, Terence A. Shimp
7 documents
Integrated Advertising, Promotion, and Marketing Communications
Kenneth E. Clow, Donald E. Baack
8 documents
Advertising and Integrated Brand Promotion
Thomas O'Guinn, Chris Allen, Angeline Close Scheinbaum, Richard J. Semenik
5 documents
Integrated Advertising, Promotion and Marketing Communications, Global Edition
Kenneth E. Clow, Donald E. Baack
6 documents
Advertising Promotion and Other Aspects of Integrated Marketing Communications
Terence A. Shimp, J. Craig Andrews
4 documents
Contemporary Advertising and Integrated Marketing Communications
William F. Arens, Michael F. Weigold
3 documents
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State of Colorado Sales License Test Questions With Correct Answers(RATED A)
- Exam (elaborations) • 9 pages • 2023
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Three of the following types of motor vehicles are exempt from the truth in mileage act. - ANSWERS~Vehicles 10 years old or older~Vehicles having a gross empty weight more than 10,000 lbs~Vehicles not self propelled (Trailers) 
 
The definition of a used motor vehicle dealer or used dealer includes which of the following? - ANSWERSa person who attempts to negotiate a sale or lease of a used motor vehicle or powersports vehicle with the intent to make a profit or gain 
 
The Motor Vehicle Board i...
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OMVIC Chapter 1-18 Questions and Answers 2023 with complete solution
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OMVIC Chapter 1-18 Questions and Answers 2023 with complete solution 
 
What is the primary legislation governing Ontario's retail automotive sector? 
Moter Vehicle Dealers Act, 2002 
Which body or agency enforces MVDA? 
OMVIC 
List Three Functions carried out by OMVIC 
1) Administers and enforces the MVDA 
2) Inspects dealers 
3)Maintains a complaint line for consumers 
4) Conducts investigations 
5) Conducts disciplinary hearings 
6) Conducts prosecutions 
7) Administers the Compensation Fund ...
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Advertising & Media Channels - Article Summary 2024 (MSC Marketing)
- Summary • 70 pages • 2024
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This document contains a summary of all the required readings for Advertising and Media Channels, a course part of MSc Marketing at VU Amsterdam. 
 
Do not get intimidated by the page count, I start every article on a new page for readability. So there are quite some white spaces :) I also included graphs and tables which can be skimmed.
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Exam - Psychology of Advertising - Leiden University
- Exam (elaborations) • 13 pages • 2023
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This is an exam I made myself based on the lectures and the literature. It contains 46 multiple-choice questions that are as realistic as possible. The answers to it can be found at the bottom of the document. It is thus a good way to test your preparation and knowledge for the actual exam.
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Summary Literature + Knowledge clips - SIPA Social Influence, Public Communication and Advertising - 2022/2023
- Summary • 48 pages • 2022
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English summary of the 7 articles and 8 knowledge clips of SIPA Social Influence, Public Communication and Advertising.
As you read this, a fellow student has made another $4.70
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Test Bank for Integrated Advertising, Promotion, and Marketing Communications, 9th Edition by Kenneth E Clow
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Test Bank for Integrated Advertising, Promotion, and Marketing Communications 9e 9th Edition by Kenneth E Clow, Donald E Baack. 
 
ISBN-13: 4345 
 
Full Chapters test bank included 
 
PART 1: THE IMC FOUNDATION 
Integrated Marketing Communications 
Brand Management 
Buyer Behaviors 
The IMC Planning Process 
PART 2: IMC ADVERTISING TOOLS 
Advertising Campaign Management 
Advertising Design 
Traditional Media Channels 
PART 3: DIGITAL AND ALTERNATIVE MARKETING 
Digital and Mobile Marketing 
Socia...
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Test Bank - Advertising & Imc Principles And Practice, 11th Edition (Moriarty, 2019) Chapter 1-18 | All Chapters
- Exam (elaborations) • 689 pages • 2022
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Test Bank - Advertising & Imc Principles And Practice, 11th Edition (Moriarty, 2019) Chapter 1-18 | All Chapters
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Test bank for Advertising & Promotion 7th Canadian Edition by Michael Guolla. ISBN-10 : 1260060411. 19 Chapters (Complete Download). 552 Pages
- Other • 552 pages • 2023
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Test Bank for Advertising & Promotion 7th Canadian Edition by Michael Guolla. ISBN-10 : 1. 19 Chapters (Complete Download). 552 Pages TABLE OF CONTENTS Part 1 Understanding Integrated Marke ting Communications CHAPTER 1 Integrated Marketing Communications CHAPTER 2 Organizing for IMC: Role of Agencies CHAPTER 3 Consumer Behaviour and Target Audience Decisions CHAPTER 4 Communication Response Models Part 2 Articulating the Message CHAPTER 5 Objectives for the IMC Plan CHAPTER 6 Brand Positioning ...
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Summary of all readings | Advertising and Communication | MSc Marketing Management | EUR Elective | Including lecture notes
- Summary • 31 pages • 2024
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This summary includes all obligatory course materials: 
- Full textbook Persuasive Advertising by Scott Armstrong 
- Chapters 5, 6 and 8 from Marketing Communications: A European Perspective by Pelsmacker 
- Chapters 1, 2, 4, 6 and 7 from Effective Advertising: Understanding When, How, and Why Advertising Works by Tellis 
- Articles from Goldenberg 
 
This summary also includes the most important lecture notes. 
Notes from the guest lecture are NOT included. 
 
Good luck with the exam! :)
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Summary Attitudes and Advertising TiU (422056-B-6) 2023/2024 - The psychology of advertising
- Summary • 45 pages • 2024
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Total summary of the course Attitudes and Advertising given at TiU (422056-B-6) 2023/2024.
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Full summary - Advertising & Media Channels
- Summary • 56 pages • 2024
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This summary contains all notes from the lectures + from all the articles. It's all we need to know.
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Advertising & Promotion, 8th Canadian Edition, 8e Michael Guolla, George Belch, Michael Belch (Test Bank)
- Exam (elaborations) • 52 pages • 2023
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Advertising & Promotion, 8th Canadian Edition, 8e Michael Guolla, George Belch, Michael Belch (Test Bank) 
 
Advertising & Promotion, 8th Canadian Edition, 8e Michael Guolla, George Belch, Michael Belch (Test Bank)
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