Geuens Study guides, Class notes & Summaries
Looking for the best study guides, study notes and summaries about Geuens? On this page you'll find 99 study documents about Geuens.
All 99 results
Sort by
-
Summary of the book chapters for Marketing Communications (328248)
- Summary • 61 pages • 2024
-
Available in package deal
-
- $9.86
- 6x sold
- + learn more
In-depth summary of the following book chapters for Marketing Communications: Chapter 3, 4, 6 and 12. The most recent and correct edition is used to summarize. Good luck with your exams!
-
Marketing communications + zelfstudie
- Summary • 128 pages • 2023 Popular
-
- $7.66
- 3x sold
- + learn more
ENGLISH! 
Summary of the course Marketing Communications by Lana Mulier. Includes self study + guest speakers
-
Summary book Marketing Communications 2023
- Summary • 29 pages • 2023
-
Available in package deal
-
- $8.21
- 4x sold
- + learn more
A summary of the book "Marketing Communications: A European perspective" of de Pelsmacker. For the course Marketing Communications at Tilburg University. 
 
Chapter 3: How marketing communications work 
Chapter 4: Marketing communications planning 
Chapter 6/7: Media planning 
Chapter 12/13: Measuring Campaign effectiveness 
 
REMARK!: This summary is based on the 6th Edition , however it is based on the corresponding chapters of the 7th edition. There should be no differences.
-
COMPLETE Summary Marketing Communication (incl. book + papers) 2022
- Summary • 101 pages • 2022
-
- $9.20
- 59x sold
- + learn more
A complete summary of the lectures and tutorials of the course. The mandatory papers are also included as well as the mandatory book chapters. (it also includes quizzes from the tutorial which are representative of the exam questions)
-
Ideale samenvatting voor Marketing Communications!
- Summary • 84 pages • 2022
-
- $9.31
- 10x sold
- + learn more
Volledige samenvatting van lessen + handboek
Get paid weekly? You can!
-
In-depth Summary of all articles for Consumer Behavior 2021 (6314M0159Y)
- Summary • 60 pages • 2021
-
- $4.48
- 33x sold
- + learn more
Topic 1 – The Psychological Core 
 
1.1 An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior – Krishna (2012) 
 
1.2 Construal Levels and Psychological Distance: Effects on Representation, Prediction, Evaluation, and Behavior – Trope, Liberman & Wakslak (2007) 
 
1.3 Memories of Yesterday’s Emotions: Does the Valence of Experience Affect the Memory-Experience Gap? – Miron-Shatz, Stone & Kahneman (2009) 
 
Topic 2 – Consumer Ratio...
-
Summary - Marketing Communications: A European Perspective
- Summary • 55 pages • 2023
-
- $6.57
- + learn more
Marketing Communications: A European Perspective (Sixth edition) 
 
Summary of chapters: 
3 - How marketing communications work 
4 - Marketing communications planning 
7 - Media planning 
13 - Measuring campaign effectiveness
-
Book Summary Chapter 3,4,6,12
- Summary • 11 pages • 2022
-
- $3.28
- 5x sold
- + learn more
Book Summary Chapter 3,4,6,12 of the book 'Marketing Communication; A European Perspective'. 7th edition
-
Summary Book Marketing Communication (De Pelsmacker et al., 2018)
- Summary • 7 pages • 2021
-
Available in package deal
-
- $4.92
- 2x sold
- + learn more
Summary of chapters 3, 4, 7 and 13 from the book "De Pelsmacker, Geuens, and Van den Bergh (2018). Marketing Communications: A European Perspective, 6th edition1. Prentice Hall." 
 
Chapter 3: How marketing communications work 
Chapter 4: Marketing communications planning 
Chapter 7: Media planning 
Chapter 13: Measuring campaign effectiveness
-
Marketing Communication Book Summary Chapter 3, 4, 7, 13. Marketing Communications: A European Perspective
- Summary • 16 pages • 2021
-
- $7.12
- 6x sold
- + learn more
This document is a well-structured, easy to read, compact summary of the mandatory chapters of the book 'Marketing Communications: A European Perspective - Sixth Edition' for the course Marketing Communication at Tilburg University. The chapters include chapter 3, 4, 7 and 13. 
 
The worst thing about most summaries is that they are extremely long, unorganized and often almost exact copies of the actual book. That is why I made this summary to-the-point and well structured, so that you get a goo...
That summary you just bought made someone very happy. Also get paid weekly? Sell your study resources on Stuvia! Discover all about earning on Stuvia