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Global Marketing notes
Svend Hollensen - ISBN: 9780273706786
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View all 2 notes for Global Marketing, written by Svend Hollensen. All Global Marketing notes, flashcards, summaries and study guides are written by your fellow students or tutors. Get yourself a Global Marketing summary or other study material that matches your study style perfectly, and studying will be a breeze.
Best selling Global Marketing notes
In a global, and ever-changing world, the analysis of the marketing strategy of a global company like IKEA, considered today the biggest retailer of furnishings for the home, becomes pivotal. Aspects such as its internationalization, its vision and mis-sion, the marketing strategy for the different markets, the organizational structure of the company are all aspects that are presented in this paper in order for one to under-stand how a company went from local to global.
- Essay
- • 30 pages •
In a global, and ever-changing world, the analysis of the marketing strategy of a global company like IKEA, considered today the biggest retailer of furnishings for the home, becomes pivotal. Aspects such as its internationalization, its vision and mis-sion, the marketing strategy for the different markets, the organizational structure of the company are all aspects that are presented in this paper in order for one to under-stand how a company went from local to global.
Samenvatting van het boek Global Marketing, geschreven door S. Hollensen. De samenvatting is van de 5e druk van het boek, ISBN 9780273706786. Het uittreksel van Global Marketing is geschreven door uitgever StudentsOnly en volledig inhoudelijk gecheckt.
- Summary
- • 67 pages •
Samenvatting van het boek Global Marketing, geschreven door S. Hollensen. De samenvatting is van de 5e druk van het boek, ISBN 9780273706786. Het uittreksel van Global Marketing is geschreven door uitgever StudentsOnly en volledig inhoudelijk gecheckt.
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Newest Global Marketing summaries
In a global, and ever-changing world, the analysis of the marketing strategy of a global company like IKEA, considered today the biggest retailer of furnishings for the home, becomes pivotal. Aspects such as its internationalization, its vision and mis-sion, the marketing strategy for the different markets, the organizational structure of the company are all aspects that are presented in this paper in order for one to under-stand how a company went from local to global.
- Essay
- • 30 pages •
In a global, and ever-changing world, the analysis of the marketing strategy of a global company like IKEA, considered today the biggest retailer of furnishings for the home, becomes pivotal. Aspects such as its internationalization, its vision and mis-sion, the marketing strategy for the different markets, the organizational structure of the company are all aspects that are presented in this paper in order for one to under-stand how a company went from local to global.
Samenvatting van het boek Global Marketing, geschreven door S. Hollensen. De samenvatting is van de 5e druk van het boek, ISBN 9780273706786. Het uittreksel van Global Marketing is geschreven door uitgever StudentsOnly en volledig inhoudelijk gecheckt.
- Summary
- • 67 pages •
Samenvatting van het boek Global Marketing, geschreven door S. Hollensen. De samenvatting is van de 5e druk van het boek, ISBN 9780273706786. Het uittreksel van Global Marketing is geschreven door uitgever StudentsOnly en volledig inhoudelijk gecheckt.
Do you have documents that match this book? Sell them and earn money with your knowledge!
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