The Dynamics of Persuasion notes (1st edition)

This is a full English summary you need for the exam for the Marketing & Persuasive Communication (MPC) course at the VU for the 2nd year Communication Science. I summarized the entire book, and then inserted the lecture notes. In short, the summary consists of the book (chapter 1-13) and the college notes. I've completed the course with an 8.

Samenvatting van ALLE literatuur van het vak marketing en persuasieve communicatie, inclusief dus het hele boek en alle verplichte artikelen.

This is a complete summary of the course material for Marketing and Persuasive Communication (MPC). It includes summaries of the articles and book + lecture notes. Moreover, the models are all illustrated with pictures, as well as other figures that might be of interest.

Summary of the chapters 1,2,3,4,5,6,7,8,9,10,11,12 & 13 of the book 'The dynamics of persuasion'. Also extra chapter from Kardes (2,3, & 12) and a chapter from Brown (4)

Book summary: the dynamics of persuasion. Includes chapter 1-13

All 17 lectures by Ivar Vermeulen and Philip Masur. Marketing and Persuasive Communication (MPC) 2020, Vrije Universiteit Amsterdam. Written in English.

Quiz questions for the course Marketing and Persuasive Communication. Very useful, I really recommend it!!

This is a complete summary of the course material for Marketing and Persuasive Communication (MPC). It includes summaries of the articles and book + lecture notes. Moreover, the models are all illustrated with pictures, as well as other figures that might be of interest.

This is a full English summary you need for the exam for the Marketing & Persuasive Communication (MPC) course at the VU for the 2nd year Communication Science. I summarized the entire book, and then inserted the lecture notes. In short, the summary consists of the book (chapter 1-13) and the college notes. I've completed the course with an 8.

All 17 lectures by Ivar Vermeulen and Philip Masur. Marketing and Persuasive Communication (MPC) 2020, Vrije Universiteit Amsterdam. Written in English.

Book summary: the dynamics of persuasion. Includes chapter 1-13

Samenvatting van ALLE literatuur van het vak marketing en persuasieve communicatie, inclusief dus het hele boek en alle verplichte artikelen.

Summary of the chapters 1,2,3,4,5,6,7,8,9,10,11,12 & 13 of the book 'The dynamics of persuasion'. Also extra chapter from Kardes (2,3, & 12) and a chapter from Brown (4)

Quiz questions for the course Marketing and Persuasive Communication. Very useful, I really recommend it!!

Complete and structured summaries of readings for the course Media Campaigns. Contains all mandatory chapters from Perloff's The Dynamics of Persuasion, as well as some additional articles. Divided into chapters and sub-chapters, all concepts are clearly explained. Make sure to have a look if you want to save yourself some time reading the book.