MKT 315 Full Course of Discussions, Assignments, Quiz, Midterm and Final Exam (Bundle) (well explained)

b. marketing information system What is the process that determines what is needed, how to collect it, analyze it, and use it for effective market planning? a. control b. marketing information system c. ansoff matrix d. SMART goals c. cause marketing Pete's Car Wash will donate 10% of Plati...

Assurance The customers' evaluation of the competence of the service provider. Customer Gap The difference between customer expectations and customer perceptions. Customer Satisfaction A form of measurement of service quality where customers indicates their level of satisfaction with the serv...

1. Profit equation 2. Pricing strategies (skimming, penetration, etc.) a. Penetration, Skimming, Competition 3. Wholesalers, retailers; a. Merchant wholesalers – buy and take title to merchandise: b. General merchandise wholesalers – broad selection of products c. Specialty merchandise who...

Quizz 2 1.- Examples of neuromarketing research are: Brain activity Emotional response to an ad or product Eye movement tracking All of the above 2.- What is market segmentation? Dividing the entire market into groups of consumers 3.- Which of the following does not cover marketing data: C...

Quizz 1 1.- Marketing includes which of the following activities? Pricing a product 2.- What is the process called when the wholesalers and manufacturers segment their markets much the same way as retailers? B2B segmentation 3.- Which is NOT a key strategic decision in formulating a marketing ...

 Luke 6:31 Do to others as you would have them do to you. Thoughts & Reflections  Distribution encompasses the processes and organizations that move products and services from manufacturers and service providers to consumers.  A distribution channel can be one or more organizations fr...