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Marketing Foundations
An introduction to marketing - information collated from first year of university
[Show more]An introduction to marketing - information collated from first year of university
[Show more]This document is an introduction to buyer behaviour. It includes transactional marketing, relationship marketing, psychology of customers, purchase motivations, personality theories and more.
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Add to cartThis document is an introduction to buyer behaviour. It includes transactional marketing, relationship marketing, psychology of customers, purchase motivations, personality theories and more.
An introduction to marketing communications, including the communications mix
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Add to cartAn introduction to marketing communications, including the communications mix
Introduction to Marketing Communications, including the Communications Mix
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Add to cartIntroduction to Marketing Communications, including the Communications Mix
Introduction to marketing law, ethics, social responsibility and sustainability
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Add to cartIntroduction to marketing law, ethics, social responsibility and sustainability
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Add to cartAn introduction to marketing metrics and KPI's
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Add to cartAn introduction to not-for-profit marketing
An introduction to the segmentation, targeting and positioning (STP) model
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Add to cartAn introduction to the segmentation, targeting and positioning (STP) model
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Add to cartAn introduction to marketing research
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Add to cartAn introduction to the marketing mix (the 7P's)
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