Summary
Summary Marketing Course - (For Minor and Bachelor class/elective) at the UvA
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A detailed summary of lectures 1-6 and Chapters 1-18 of the book "A Framework for Marketing Management" by Kotler and Keller. All important theory of the book has been summarised so you don't have to read the whole book. Use this document to study and take your own notes too. If you study what is i...
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