Essay
1.4 Case Study: Airline Competitive Advantage
- Course
- MGMT 221 (MGMT221)
- Institution
- Embry Riddle Aeronautical University
This short papers highlights some of the different marketing strategies used by American Airlines. Some of the different marketing strategies to be discussed include the use of loyalty programs and the different techniques American Airlines uses to advertise their loyalty program. Some of these adv...
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