Summary
Summary Consumer Behaviour
- Course
- Institution
- Book
Summary of the book 'Consumer Behavior, Global Edition' by Schiffman, L.G. and J.L Wisenblit (2015). ISBN-number: 978-0-273-78713-6. Concludes all the chapters needed for the exam from the course 'Principles of Consumer Behavior' (chapter 1-9, 14 and 15).
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