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Summary articles Consumer Psychology

Summary of the articles and ted-talks for Consumer Psychology: Week 1: - Aronson, E, Wilson, T., & Brewer, M. (1998). Experimentation in Social Psychology. The Handbook of Social Psychology 1:99-142. (please pick up at the marketing secretary’s office in the first week of class) - Iyengar, S. & Lepper, M. (2000). When Choice is Demotivating: Can One Desire Too Much of a Good Thing? Journal of Personality and Social Psychology, 79 (6), 995-1006. - Barry Schwartz (2006) - Week 2: - Petty, R. E., Cacioppo, J. T., & Schumann, D. (1983). Central and peripheral routes to advertising effectiveness: The moderating role of involvement. Journal of Consumer Research, 10(2), 135-146. - Shiv, B. & Fedorikhin, A. (1999). Heart and Mind in Conflict: The Interplay of Affect and Cognition in Consumer Decision Making Journal of Consumer Research, 26(3), 278–292. - Reber, R., Winkielman, P., & Schwarz, N. (1998). Effects of Perceptual Fluency on Affective Judgments. Psychological Science, 9(1), 45-48. -Labroo, A & Rucker, D. (2010). The Orientation-Matching Hypothesis: An Emotion-Specificity Approach to Affect Regulation. Journal of Marketing Research, 47(5), 955-966. Week 3: - Simons, D. J., & Chabris, C. F. (1999). Gorillas in our midst: Sustained inattentional blindness for dynamic events. Perception, 28(9), 1059-1074. - Hofmann, W., Gschwendner, T., Friese, M., Wiers, R. W., & Schmitt, M. (2008). Working memory capacity and self-regulatory behavior: toward an individual differences perspective on behavior determination by automatic versus controlled processes. Journal of personality and social psychology, 95(4), 962. - Dan Simons (2011) - Week 4: - Cialdini, R. & Goldstein, N. (2004). Social Influence: Compliance and Conformity. Annual Review of Psychology, 55, 591-621. - Arnold, M.J. & Reynolds, K.E. (2003). Hedonic shopping motivations. Journal of Retailing, 79, 77-95. - Griskevicius, V., Tybur, J., & Van den Berg, B. (2010). Going green to be seen: Status, reputation, and conspicuous conservation. Journal of Personality and Social Psychology, 98(3), 392-404 Week 5: - Leliveld, M.C. & Risselada, H. (2017) Dynamics in charity donation decisions: Insights from a large longitudinal data set. Science Advances, 3(9), e. - Ehrich, K. & Irwin, J. (2005). Willful Ignorance in the Request for Product Attribute Information. Journal of Marketing Research, 42(3), 266-277. - Zane, D., Irwin, J., & Reczek, R. (2016). Do less ethical consumers denigrate more ethical consumers? The effect of willful ignorance on judgments of others. Journal of Consumer Psychology, 26(3), 337-349. Week 6: - Roux, C., Goldsmith, K., & Bonezzi, A. (2015). On the psychology of scarcity: When reminders of resource scarcity promote selfish (and generous) behavior. Journal of Consumer Research, 42(4), 615-631. - Lyubomirsky, S., Sheldon, K. M., & Schkade, D. (2005). Pursuing happiness: The architecture of sustainable change. Review of General Psychology, 9(2), 111-131. - Csikszentmihalyi, M. (2000). The costs and benefits of consuming. Journal of Consumer Research, 27(2), 267-272. - Richins, M. L. (2011). Materialism, transformation expectations, and spending: Implications for credit use. Journal of Public Policy & Marketing, 30(2), 141-156. - Daniel Gilbert (2004) -

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