Consumer Behavior

This document summarizes the following chapters from the book: Consumer Behavior (2nd edition). Frank R. Kardes, Maria L. Cronley, & Thomas W. Cline 1. Understanding Consumer Behavior and Consumer Research 4. Consumer Perception 5. Learning and Memory 6. Automatic Information Processing 7. Motivation and Emotion 8. Attitude and Judgment Formation and Change 9. The Consumer Decision Making Process 10. Product Consideration, Evaluation, and Choice 11. Behavioral Decision Theory ...

ALL the articles for the course Consumer Marketing are summarized in one document, ready for you to rock your exam! :)

Notes from all consumer behavior lectures. They helped me a lot during the exam. Good luck!

This is a book summary of the course Consumer Behavior. I only summarized the Kardes chapters and not the Gravetter chapters as they were not part of the exam. The teacher excluded some chapters of the book, which are addressed at the beginning of the summary. Therefore, the summary only includes exam material.

All the lectures and notes of both the lecturer and myself for the course consumer behavior.

Summary and lecture notes of the course Consumer Behavior. Result: 8.7

Summary lecture sheets Consumer behavior: the tips Kobe gave for the exam are also included. I have followed all lectures and also made notes which are included. (There are some Dutch translations) Good luck! Also, check my summary of the book. I passed this course with an 8. Ps. Beware, not all sheets are included. It is a summary.

This is a summary of all the papers discussed in Consumer Behavior for the premaster marketing at the VU Amsterdam. The summary summarizes and explains all papers and the studies withing the paper. Not just to the point, but very explanatory.