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Marketing Management
Complete Course 
BUS 5112
Marketing Management
- Package deal
- • 25 items •
- • What factors would you consider when making marketing communication and budget allocation decisions? • Summary
- Explore and determine if the local brand you picked has a well-defined and executed brand strategy? What are the elements of the local brand strategy that enabled it to achieve this success? • Case
- What roles do personal or demographic factors play in consumer/customer decision to purchase product or service? How do these factors influence consumer behavior? • Class notes
- Identify the product(s) that your company manufactures and sells Develop a statement of your target market(s) Develop a statement of your competitor’s target market(s) Develop a value proposition statement. • Essay
- Customer Relationship Management (CRM) • Judgments
- And more ….
Complete Course 
BUS 5112
Marketing Management
Need Recognition: - While having a Family Trip to other city, I decided to book resting place for weekend. I checked the online websites i.e. Expedia, Booking etc. I found www.booking.com more comprehensive and had wide range of hotels, inns, resting plac
Buyer’s Behavior: 
It refers to an act or decision which the people undertake to buy products or services for single or collective usage. 
Model of Consumer’s Buying Behavior: 
The model is a well-structured step-by-step process which shows Buying is also an art. Under the influence of marketing stimuli (product, price, place, and promotion) and gradual environmental factors (situational, personal, psychological, economic, technological, political, cultural, societal), a customer understa...
- Book & Paket-Deal
- Class notes
- • 4 pages •
Buyer’s Behavior: 
It refers to an act or decision which the people undertake to buy products or services for single or collective usage. 
Model of Consumer’s Buying Behavior: 
The model is a well-structured step-by-step process which shows Buying is also an art. Under the influence of marketing stimuli (product, price, place, and promotion) and gradual environmental factors (situational, personal, psychological, economic, technological, political, cultural, societal), a customer understa...
Tesla’s PLC & Marketing Strategy: - Tesla’s mission is to accelerate the world’s transition to sustainable energy. Nowadays, the whole world is facing challenges like Global Warming, Rapid climate alterations, etc. therefore Tesla is at the vanguard of th
However, Harley-Davidson's life cycle has now entered the Mature Stage after the “recycle” from the 80s’ (Kotler, Principles of Marketing, 10th ed. 2003). 
Features of Tesla Electronic Vehicle: - 
•	Tesla is an American Electric Car & Clean Energy company based in Texas, the USA founded by Martin & Marc in 2003, and Elon Musk became the chairman of the Board of directors of the company and the largest shareholder of Tesla Group. 
•	Tesla is famous for electric manufacturing vehicles. ...
- Book & Paket-Deal
- Judgments
- • 5 pages •
However, Harley-Davidson's life cycle has now entered the Mature Stage after the “recycle” from the 80s’ (Kotler, Principles of Marketing, 10th ed. 2003). 
Features of Tesla Electronic Vehicle: - 
•	Tesla is an American Electric Car & Clean Energy company based in Texas, the USA founded by Martin & Marc in 2003, and Elon Musk became the chairman of the Board of directors of the company and the largest shareholder of Tesla Group. 
•	Tesla is famous for electric manufacturing vehicles. ...
Finally, here are some of Merits & De-Merits, the controllable ways the "Hawthorne Effect" can be used in today's modern workplace: - •	It is important to value ideas from wherever they come, many start-up organizations have benefited from this,
1.	The Hawthorne Effect and Behavioral Studies by Kendra Cherry (
 
2.	Wikipedia (
 
3.	The Hawthorne Studies (
- Package deal
- Case
- • 3 pages •
1.	The Hawthorne Effect and Behavioral Studies by Kendra Cherry (
 
2.	Wikipedia (
 
3.	The Hawthorne Studies (
The art of marketing starts when a product is produced and stops when the product is transferred to the open market. Marketing strategy determines how a product is sold. A well-planned marketing strategy influences the sale and profit of products. For a p
Convenient & easy purchasing - Gudat (2020) states in research that 44% of customers preferred convivence when dealing with a brand. Customer service requirements increased in 2020, while easy-to-make returns did not appear on the list. The factors that drove loyalty, and engagement show variations across personalities as well as demographics. 
modern integrated technology platforms – the company would be able to create a synergized multi-location point of sale (POS), website, mobile applicati...
- Book & Paket-Deal
- Presentation
- • 48 pages •
Convenient & easy purchasing - Gudat (2020) states in research that 44% of customers preferred convivence when dealing with a brand. Customer service requirements increased in 2020, while easy-to-make returns did not appear on the list. The factors that drove loyalty, and engagement show variations across personalities as well as demographics. 
modern integrated technology platforms – the company would be able to create a synergized multi-location point of sale (POS), website, mobile applicati...
CRM - 2.	What did you find to be the most useful information for you as a business professional?
I believe my personal creativeness has increased, and I now tend to think "outside the box" in order to solve complex problems. Marketing strategies determine how a brand is perceived, how to price its products, and which consumers to target, and I have learned that social media has become the main pillar of marketing budgets and plans globally. 
 
Did you find anything that was surprising to you? 
Studying case studies relevant to the subject and learning about and analyzing business situatio...
- Book & Paket-Deal
- Essay
- • 4 pages •
I believe my personal creativeness has increased, and I now tend to think "outside the box" in order to solve complex problems. Marketing strategies determine how a brand is perceived, how to price its products, and which consumers to target, and I have learned that social media has become the main pillar of marketing budgets and plans globally. 
 
Did you find anything that was surprising to you? 
Studying case studies relevant to the subject and learning about and analyzing business situatio...
Portfolio Unit Bus 5112 - Marketing Management
BUS 5112
Marketing Management Portfolio Forum Unit 1-8
- Package deal
- • 5 items •
- Finally, here are some of Merits & De-Merits, the controllable ways the "Hawthorne Effect" can be used in today's modern workplace: - • It is important to value ideas from wherever they come, many start-up organizations have benefited from this, • Case
- Tesla’s PLC & Marketing Strategy: - Tesla’s mission is to accelerate the world’s transition to sustainable energy. Nowadays, the whole world is facing challenges like Global Warming, Rapid climate alterations, etc. therefore Tesla is at the vanguard of th • Judgments
- these are among the types of help a firm can get by utilizing a channel’s partner. They are an important part of an organization as they act as the extension of the company and specialize in promoting the product. Some of the ways they add value to the pr • Summary
- Assume that you are a sales consultant for a local product or service. Prepare an analysis for the company and address the following: Sales Consultant: Sales consultants are salespersons who use the consultative approach to find potential customers for • Case
- • In order to execute Strategy 2025 (which supersedes Strategy 2018) in response to an emissions scandal, do you believe what was suggested in the article is the best approach? Supported by credible resources, discuss why it is the best approach or propos • Case
BUS 5112
Marketing Management Portfolio Forum Unit 1-8
•	In order to execute Strategy 2025 (which supersedes Strategy 2018) in response to an emissions scandal, do you believe what was suggested in the article is the best approach? Supported by credible resources, discuss why it is the best approach or propos
	To deploy extra intelligent innovative technologies for customer’s satisfaction & quality 
	To increase unit sales to more than 10 million vehicles a year 
	To enhance return on sales before tax to at least 8% which guaranteed even in economic crisis 
	Aimed to become the top employer across all brands, companies, and regions by building first-class team 
•	What do you believe were the most important key elements of Volkswagen’s Strategy 2018? Where did they fail? 
The core as...
- Package deal
- Case
- • 5 pages •
	To deploy extra intelligent innovative technologies for customer’s satisfaction & quality 
	To increase unit sales to more than 10 million vehicles a year 
	To enhance return on sales before tax to at least 8% which guaranteed even in economic crisis 
	Aimed to become the top employer across all brands, companies, and regions by building first-class team 
•	What do you believe were the most important key elements of Volkswagen’s Strategy 2018? Where did they fail? 
The core as...
Assume that you are a sales consultant for a local product or service. Prepare an analysis for the company and address the following: Sales Consultant: Sales consultants are salespersons who use the consultative approach to find potential customers for
1. Provide a brief background of the company and mention the major markets. 
Mistplay Inc. 
A McGill University graduate Henry Machalani has established his entrepreneurial company named Mistplay Inc. back in 2016. It’s a mobile gaming technology company that connects millions of Android Users to one platform through different software games & apps. 
Today Mistplay Inc. is named the 16th fastest growing company in North America by Deloitte Fast 500. It has also been named first in Quebec by L...
- Package deal
- Case
- • 5 pages •
1. Provide a brief background of the company and mention the major markets. 
Mistplay Inc. 
A McGill University graduate Henry Machalani has established his entrepreneurial company named Mistplay Inc. back in 2016. It’s a mobile gaming technology company that connects millions of Android Users to one platform through different software games & apps. 
Today Mistplay Inc. is named the 16th fastest growing company in North America by Deloitte Fast 500. It has also been named first in Quebec by L...