MKT 315 (MKT315)

MKT 315 Topic 4 Midterm Exam LATEST SUMMER-FALL SESSION 2023-24 EXAM UPDATE (GCU)

MKT 315 TOPIC 5 QUIZ LATEST 2023-2024 ACCURATE SUMMERWINTER SESSION GRADED A

MKT 315 TOPIC 6 QUIZ LATEST 2023-2024 ACCURATE SUMMER WINTER SESSION GUARANTEED PASS

MKT-315 Midterm Chapters 1 - 4 Chapter 1 Marketing: the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large Marketing Concept: the business orientation model that involves creating value and satisfying consumer needs Marketing Mix: consists of four elements: product, place, price, and promotion, also called the 4 Ps Marketing Plan: a tool used to set up vari...

Definition Matrix for Midterm (CAT) Vocabulary Word Definition Reactive CSR Occurs when a firm seeks to make positive social contributions as a way to compensate for previous negative impacts, or seeks to do the minimum required by law and society. Monopoly a market where only one firm sells the product Oligopoly a market where few sellers control most of the sales Green Marketing Presenting a public image of environmental friendliness based on false or misleading information. Green m...

conflict can occur when management at Eat and Run Restaurants disagree about specific discount rates for high school students.  Horizontal  2 An intensive distribution strategy would be best implemented for these products.  Soft drinks  3 What type of marketing channel would Secure Insurance use if it offers its products exclusively through door-to-door salespersons?  Direct  4 When a company arranges two or more marketing channels to target one or more customer...

Because of ----, businesses are forced to be competitive:  Both internet and E-commerce 2 Milton Friedman’s famous maxim, paraphrased: The social responsibility of business is to:  Make a profit  3 An income gained from business activities, this term means the gross (before taxes, expenses, etc.):  Revenue  4 The point with the largest vertical distance between the total revenue and total costs represents the point at which:  Production is optimized and profit...

 If a sudden ringing sound distracts an advertisement reader, and it prevents him from recalling the message, this unplanned event is called ________.  Noise  2 Because of ----, businesses are forced to be competitive:  Both internet and E-commerce 3 Tasty Pizza implements _______in order to optimize local search engine queries.  Local SEO  4 Milton Friedman’s famous maxim, paraphrased: The social responsibility of business is to:  Make a profit 5 During...

MKT 315 Topic 4 Midterm Exam LATEST SUMMER-FALL SESSION 2023-24 EXAM UPDATE (GCU)

MKT 315 Topic 4 Midterm Exam LATEST SUMMER-FALL SESSION 2023-24 EXAM UPDATE (GCU)