Digital marketing

Summary of all (guest) lectures, tutorials, SPSS guide and the digital marketing plan including notes!

This document includes all necessary information regarding SPSS used in the course Digital Marketing.

A comprehensive summary of all lectures of Digital Marketing, teached by L. Lobschat. Includes all important images and tables.

Summary of all lecture slides Required readings for the Digital Marketing course 2016/2017

Summary of all the articles for Digital Marketing(EBB105A05) of the University of Groningen. The summary contains the following 14 articles: 1) Leeflang, Peter S.H., Peter C. Verhoef, Peter Dahlström, and Tjark Freundt (2014), “Challenges and Solutions for Marketing in a Digital Era,” European Management Journal, 32 (1), 1-12. 2) Verhoef, Peter S, Scott Neslin, and Björn Vroomen (2007), “Multichannel Customer Management: Understanding the Research-Shopper Phenomenon,” International Jou...

Digital Marketing summary

A summary of the course Digital Marketing at the Rijksuniversiteit Groningen. This course is given in the third year of business administration (bedrijfskunde) and in the Pre-Master of marketing management and marketing intelligence. This report not only includes the slides of Dr. Lara Lobschat, but also has information about SPSS, Google Adwords and important information obtained from the required articles. The summary will have all the information that is needed.

Dit is een samenvatting van alles wat je moet weten over Digital Marketing, gegeven aan de Rijksuniversiteit Groningen.

Summary of all required articles for Digital Marketing. Summarized in listings to make studying easier.

Concept list containing all concepts from both lectures and required articles.