BUSI 2204
Carleton University (CU )
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BUSI 2204 - Chapter 5 Summary - Marketing, ISBN: 9781292146508
- Summary • 6 pages • 2023
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Chapter 5: Creating and Capturing Customer Value 
Content Covered: 
- Understanding customer value 
- Developing products 
- Crafting services 
- Building customer value 
- Capturing customer value
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BUSI 2204 - Chapter 4 Summary - Marketing, ISBN: 9781292146508
- Summary • 4 pages • 2023
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- $9.49
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Chapter 4: Connecting with Customers 
Content Covered: 
- Developing effective customer relationships 
- Designing customer-driven marketing programs 
- Crafting customer-driven marketing strategies
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BUSI 2204 - Chapter 6 Summary - Marketing, ISBN: 9781292146508
- Summary • 6 pages • 2023
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- $9.49
- + learn more
Chapter 1: Introduction to Marketing 
Content Covered: 
- The scope and challenge of marketing 
- The marketing process 
- The customer-driven marketing strategy 
- The marketing environment 
- The company’s marketing mix 
- The company’s customer value proposition
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