GGSIPU
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Managerial Economics LLB-115 1
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SOCIOLOGY LLB-108 1
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Strategic Management BBALLB214 2
Latest notes & summaries GGSIPU
This course aims at enabling students to apply marketing concepts and principles to the
unique challenges and opportunities of services marketing to create customer value. 

Course Contents
Unit I
Introduction to Services Marketing: Meaning and Nature of Services Growing Importance of Services
Sector; Classification of Services and Marketing Implications; Services Marketing Management Process.
 (10 Hours)
Unit II
Understanding Consumer Behavior in Services; Consumer Decision Making in Services, ...
- Class notes
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GGSIPU•Service Marketing
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This course aims at enabling students to apply marketing concepts and principles to the
unique challenges and opportunities of services marketing to create customer value. 

Course Contents
Unit I
Introduction to Services Marketing: Meaning and Nature of Services Growing Importance of Services
Sector; Classification of Services and Marketing Implications; Services Marketing Management Process.
 (10 Hours)
Unit II
Understanding Consumer Behavior in Services; Consumer Decision Making in Services, ...