Rijksuniversiteit Groningen (RUG) • Marketing
Latest uploads for Marketing at Rijksuniversiteit Groningen (RUG). Looking for Marketing notes at Rijksuniversiteit Groningen (RUG)? We have lots of notes, study guides and study notes available for Marketing at Rijksuniversiteit Groningen (RUG).
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Courses Marketing at Rijksuniversiteit Groningen (RUG)
Notes available for the following courses of Marketing at Rijksuniversiteit Groningen (RUG)
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B2B Marketing EBM808B05 10
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Behavioural Decision making 1
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Behavorial Perspectives on Corporate Governance 1
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Brand & Product Management EBM073A05 6
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Business Research Methods 1
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Conflict management 1
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Consumer Psychology EBM07A05 10
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Customer management EBM075A05 7
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Customer models EBM076A05 4
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Data Science and Marketing Analytics 2
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Developing for Markets 1
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Digital Marketing Analytics 1
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Digital Marketing Intelligence EBM079B05 2
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Foreign Market Entry Strategies EBM090B05 1
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Franchising EBM046A05 6
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Human Resource Management 2
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Market engineering 1
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Market Models 3
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Marketing 1
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Marketing & Consumer Well-being 2
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Marketing and consumer wellbeing EBM192A05 1
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Marketing and Well-being 2
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Marketing Communication EBM078A05 4
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Marketing Engineering 1
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Marketing Research EBB085A05 3
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Marketing Research Methods EBM080A05 9
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Organizational Theory and Design 3
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Retail & Omnichannel Marketing EBM880B05 3
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Retail management 1
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Retail marketing 9
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Specalization Course Marketing 1
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Specalization course Strategy & Innovation 1
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Strategic Management 1
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Strategic Marketing EBM081B05 10
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Strategy & Innovation Management 3
Popular books Rijksuniversiteit Groningen (RUG) • Marketing
Naresh K Malhotra, Naresh K. Malhotra • ISBN 9780136094234
Latest notes & summaries Rijksuniversiteit Groningen (RUG) • Marketing
Summary Customer Models
- Summary
- • 47 pages's •
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Rijksuniversiteit Groningen•Customer Models
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Summary Customer Models
Summary Marketing Communication
- Summary
- • 26 pages's •
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Rijksuniversiteit Groningen•Marketing Communication
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Summary Marketing Communication
Summary Customer Management

Including all lectures and all articles.
- Summary
- • 50 pages's •
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Rijksuniversiteit Groningen•Customer Management
Preview 4 out of 50 pages
Summary Customer Management

Including all lectures and all articles.
Summary of all lectures of Digital Marketing Intelligence
- Summary
- • 55 pages's •
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Rijksuniversiteit Groningen•Digital Marketing Intelligence
Preview 4 out of 55 pages
Summary of all lectures of Digital Marketing Intelligence
Summary of all Franchising articles in 2018. The summary includes also the new articles they added in the course. They are ordered by lecture according to Course Brochure and they have a direct relation with the slides. 
I studied this document combined with the slides and it was enough for me to achieve a high score in the exam.
- Summary
- • 21 pages's •
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Rijksuniversiteit Groningen•Franchising
Preview 3 out of 21 pages
Summary of all Franchising articles in 2018. The summary includes also the new articles they added in the course. They are ordered by lecture according to Course Brochure and they have a direct relation with the slides. 
I studied this document combined with the slides and it was enough for me to achieve a high score in the exam.
Summary of Consumer Psychology Papers in Semester 2B 2018. They are ordered by lecture according to Course Brochure. I studied this document combined with the slides and it was enough for me to achieve a high score in the exam.
- Summary
- • 12 pages's •
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Rijksuniversiteit Groningen•Consumer Psychology
Preview 2 out of 12 pages
Summary of Consumer Psychology Papers in Semester 2B 2018. They are ordered by lecture according to Course Brochure. I studied this document combined with the slides and it was enough for me to achieve a high score in the exam.
Review of all Lectures and Literature
- Summary
- • 81 pages's •
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Rijksuniversiteit Groningen•Brand & Product Management
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Review of all Lectures and Literature
Literature Review of 
1.	Caves, R.E. & W.F. Murphy (1976), Franchising: Firms, Markets, and Intangible Assets, Southern Economic Journal, vol. 42(4), 572-586

2.	Combs, J.G., and Ketchen Jr. D.J. (2003), Why Do Firms Use Franchising as an Entrepreneurial Strategy? Journal of Management, vol. 29(3), 443-465. 

1.	The Franchisee Manual, Australian Competition & Consumer Commission, downloadable through https://www.accc.gov.au/publications/the-franchisee-manual

2.	M.J. Brand and E.P.M. Croonen (2...
- Summary
- • 89 pages's •
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Rijksuniversiteit Groningen•Franchising
Preview 4 out of 89 pages
Literature Review of 
1.	Caves, R.E. & W.F. Murphy (1976), Franchising: Firms, Markets, and Intangible Assets, Southern Economic Journal, vol. 42(4), 572-586

2.	Combs, J.G., and Ketchen Jr. D.J. (2003), Why Do Firms Use Franchising as an Entrepreneurial Strategy? Journal of Management, vol. 29(3), 443-465. 

1.	The Franchisee Manual, Australian Competition & Consumer Commission, downloadable through https://www.accc.gov.au/publications/the-franchisee-manual

2.	M.J. Brand and E.P.M. Croonen (2...
Lectures 2018
- Summary
- • 49 pages's •
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Rijksuniversiteit Groningen•Franchising
Preview 4 out of 49 pages
Lectures 2018
Summary Lectures 2017/2018
- Summary
- • 62 pages's •
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Rijksuniversiteit Groningen•Marketing and Well-being
Preview 4 out of 62 pages
Summary Lectures 2017/2018