Rijksuniversiteit Groningen (RUG) • Marketing
Meest recente samenvattingen voor de opleiding Marketing op de Rijksuniversiteit Groningen (RUG). Op zoek naar een samenvatting voor Marketing? Wij hebben diverse samenvattingen voor de opleiding Marketing op de Rijksuniversiteit Groningen (RUG).
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Vakken Marketing op de Rijksuniversiteit Groningen (RUG)
Er zijn samenvattingen beschikbaar voor de volgende vakken van Marketing op Rijksuniversiteit Groningen (RUG)
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Behavioral decision making 1
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Behavioural Decision making EBB104A05 9
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Business Research Methods EBS001A10 5
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Consumer Psychology 1
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Contemporary studies EBB098A05 1
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Contemporary Theories EBB098A05.2020-2021.2B 9
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Contemporary Theories on B&M EBB098A05 2
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Digital Marketing 5
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Digital marketing analytics EBB105B05.2020-2021.1B 10
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Human Resource Management EBB617B05 8
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Human Resource Management B&M 1
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Human Resource Management B&M EBB617B05 EBB617B05 4
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Intro to HRM 1
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Marketing Communication 1
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Marketing Research EBB085A05.2020-2021.2A 12
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Mathematics 1
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Organisational Theory & Design 1
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Organization Theory and Design for Pre-MSc EBS003A05 2
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Organizational Theory and Design EBS003A05 11
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Retail marketing 1
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Statistics EBS001A10.2020-2021.1B 2
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Strategic Management EBB649C05 7
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Strategic Marketing 3
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Strategy & Innovation Management 19
Populaire samengevatte boeken Rijksuniversiteit Groningen (RUG) • Marketing
Naresh K Malhotra, Naresh K. Malhotra • ISBN 9780136094234
Nieuwste samenvattingen Rijksuniversiteit Groningen (RUG) • Marketing
Summary with images and notes from the lectures through the exam material for the Strategic Marketing course
- Samenvatting
- • 32 pagina's's •
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Rijksuniversiteit Groningen•Strategic Marketing
Voorbeeld 4 van de 32 pagina's
Summary with images and notes from the lectures through the exam material for the Strategic Marketing course
This is a document containing transcripts and slide info from the Q&A lecture in the end of the course. This lecture was really important to me because suddenly I started to understand several things I did not know before. I wrote down almost everything he said in the lecture.
In addition to this document I used my own summary (that I also uploaded to Stuvia) and the combination of these two got me an 8.4 for the exam.
- Voordeelbundel
- College aantekeningen
- • 9 pagina's's •
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Rijksuniversiteit Groningen•Marketing Research Methods
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Marketing research essentials to get an 8 (like me:)• Door verawillems
Voorbeeld 2 van de 9 pagina's
This is a document containing transcripts and slide info from the Q&A lecture in the end of the course. This lecture was really important to me because suddenly I started to understand several things I did not know before. I wrote down almost everything he said in the lecture.
In addition to this document I used my own summary (that I also uploaded to Stuvia) and the combination of these two got me an 8.4 for the exam.
This summary helped me a lot studying for the MRM exam. I took a lot of time summarizing everything and used mainly this document to study and get an 8.4 as a result.
The screenshots are from the lecture.
If you know the content lectures, in my opinion you know enough to pass this course. There are however also some sentences from the book in this summary.
- Voordeelbundel
- Samenvatting
- • 23 pagina's's •
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Rijksuniversiteit Groningen•Marketing Research Methods
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Marketing research essentials to get an 8 (like me:)• Door verawillems
Voorbeeld 3 van de 23 pagina's
This summary helped me a lot studying for the MRM exam. I took a lot of time summarizing everything and used mainly this document to study and get an 8.4 as a result.
The screenshots are from the lecture.
If you know the content lectures, in my opinion you know enough to pass this course. There are however also some sentences from the book in this summary.
A comprehensive summary of all lectures of Marketing Research Methods for the Master Marketing. Contains all powerpoint material and lecture notes.
- Samenvatting
- • 47 pagina's's •
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Rijksuniversiteit Groningen•Marketing Research Methods
Voorbeeld 4 van de 47 pagina's
A comprehensive summary of all lectures of Marketing Research Methods for the Master Marketing. Contains all powerpoint material and lecture notes.
Exam Strategic Marketing, answers included.
- Tentamen (uitwerkingen)
- • 6 pagina's's •
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Rijksuniversiteit Groningen•Strategic Marketing
Voorbeeld 2 van de 6 pagina's
Exam Strategic Marketing, answers included.
A comprehensive summary of the lectures of Strategic Marketing. All comments and examples of the lecture are included.
- Samenvatting
- • 49 pagina's's •
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Rijksuniversiteit Groningen•Strategic Marketing
Voorbeeld 4 van de 49 pagina's
A comprehensive summary of the lectures of Strategic Marketing. All comments and examples of the lecture are included.
Summary Franchising
- Samenvatting
- • 36 pagina's's •
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Rijksuniversiteit Groningen•Franchising
Voorbeeld 4 van de 36 pagina's
Summary Franchising
Summary B2B Marketing Lectures
- Samenvatting
- • 31 pagina's's •
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Rijksuniversiteit Groningen•B2B Marketing
Voorbeeld 4 van de 31 pagina's
Summary B2B Marketing Lectures
Summary Consumer Psychology 
Including Book Chapters, Articles, and Ted Talks

Textbook Chapter 1 – A historical context for understanding consumption
Aronson, E, Wilson, T., & Brewer, M. (1998). Experimentation in Social
Psychology. The Handbook of Social Psychology 1:99-142.
Iyengar, S. & Lepper, M. (2000). When Choice is Demotivating: Can One Desire Too Much of a Good Thing? Journal of Personality and Social Psychology, 79 (6), 995-1006.
TED Barry Schwartz (2006)
Textbook Chapter 7 – Pers...
- Samenvatting
- • 57 pagina's's •
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Rijksuniversiteit Groningen•Consumer Psychology
Voorbeeld 4 van de 57 pagina's
Summary Consumer Psychology 
Including Book Chapters, Articles, and Ted Talks

Textbook Chapter 1 – A historical context for understanding consumption
Aronson, E, Wilson, T., & Brewer, M. (1998). Experimentation in Social
Psychology. The Handbook of Social Psychology 1:99-142.
Iyengar, S. & Lepper, M. (2000). When Choice is Demotivating: Can One Desire Too Much of a Good Thing? Journal of Personality and Social Psychology, 79 (6), 995-1006.
TED Barry Schwartz (2006)
Textbook Chapter 7 – Pers...
Summary Articles Strategic Marketing
Master Marketing University of Groningen

Articles included:
Montgomery, Moore & Urbany
Verhoef & Leeflang
Ataman, van Heerde, & Mela
Rust, Moorman, & Dickson
Wedel
Heskett, Jones, Loveman, Sasser, & Schlesinger
Van Heerde, Gijsenberg, Dekimpe, & Steenkamp
Leone, Rao, Keller, Luo, McAlister, & Srivastava 
Srinivasan, Hanssens
- Samenvatting
- • 25 pagina's's •
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Rijksuniversiteit Groningen•Strategic Marketing
Voorbeeld 3 van de 25 pagina's
Summary Articles Strategic Marketing
Master Marketing University of Groningen

Articles included:
Montgomery, Moore & Urbany
Verhoef & Leeflang
Ataman, van Heerde, & Mela
Rust, Moorman, & Dickson
Wedel
Heskett, Jones, Loveman, Sasser, & Schlesinger
Van Heerde, Gijsenberg, Dekimpe, & Steenkamp
Leone, Rao, Keller, Luo, McAlister, & Srivastava 
Srinivasan, Hanssens