MGT 538 (MGT 538)

1) Experts suggest that firms that want to globalize through e-commerce must first localize, which means that firms need to • use local suppliers, vendors, and distributors to manufacture products for the local market • modify their products and services to meet the needs and interests of local cultures • sell their products in a brick-and-mortar store before selling them through an e-market • test their products and services in local markets before selling them over the Internet...