Marketing
University of Michigan
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Introduction to Marketing
- Summary • 50 pages • 2017
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- $5.49
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An introductory course utilizing the case method of instruction to develop skills in marketing decision making. Topics include marketing planning and strategy; buyer behavior; product distribution, promotion and pricing strategies; and the development of integrated marketing programs.
Summary
Introduction to Marketing
Last document update:
ago
An introductory course utilizing the case method of instruction to develop skills in marketing decision making. Topics include marketing planning and strategy; buyer behavior; product distribution, promotion and pricing strategies; and the development of integrated marketing programs.
$5.49
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As you read this, a fellow student has made another $4.70
How did he do that? By selling his study resources on Stuvia. Try it yourself! Discover all about earning on Stuvia
How did he do that? By selling his study resources on Stuvia. Try it yourself! Discover all about earning on Stuvia