MARKETING 572

MARKETING 572 - Questions and Answers UIZ FOR MKTG 572 de Details - All Questions 1. Question : (TCO E) Gap maps are made from all of the following, except Student Answer: managerial expertise and judgments. customer attribute ratings. overall similarities. results of focus groups. Instructor Explanation: Chapter 6 (p. 153) Points Received: 5 of 5 Comments: 2. Question : (TCO C) Brainstorming, and the group creativity techniques it spawns, tends to rely heavily upon Student...