mktg 3410

ADV 3410 Hispanic Marketing MidtermObjective Culture - correct answer -tangible components of a culture -commonly known by others outside of culture -Denotation is public and agreed upon subjective culture - correct answer -The intangible characteristics of a cultural group -mainly known by people in culture -Connotation is the more profound and often hidden meaning of an object or symbol. Why market to U.S. Hispanics? - correct answer -neccessity to US. because of large market size...

Business Law Midterm University of Utah STRAT 3410What element do all intentional torts have in common? - correct answer Affirmative & Volitional Act In an intentional torts case, what is the plaintiff trying to prove? - correct answer Prima Facie, this is the burden of proof Prima Facie - correct answer First look What is the simplest tort? - correct answer Battery What is the meaning of affirmative? - correct answer An act actually done Someone runs into a fire and you do not th...

Business Law Midterm University of Utah STRAT 3410What element do all intentional torts have in common? - correct answer Affirmative & Volitional Act In an intentional torts case, what is the plaintiff trying to prove? - correct answer Prima Facie, this is the burden of proof Prima Facie - correct answer First look What is the simplest tort? - correct answer Battery What is the meaning of affirmative? - correct answer An act actually done Someone runs into a fire and you do not th...

Chapter 7 Marketing 3410Keys to effective sales dialogue - correct answer 1. Are planned and practiced by salespeople 2. Encourage buyer feedback 3. Focus on creating value for the buyer 4. Present value in an interesting and understandable way 5. Engage and involve the buyer 6. Support customer value through objective claims check-backs or response checks - correct answer questions salespeople use throughout a sales dialogue to generate feedback from buyer check-backs commonly employ...

Chapter 8 Marketing 3410sales resistance - correct answer buyers objections to a product or service during a sales presentation reasons why prospects raise objections - correct answer 1. prospect wants to avoid the sales interview 2. prospect has failed to prospect and qualify properly 3. objecting is a matter of custom 4. prospect resists change 5. prospect fails to recognize a need 6. prospect lacks information buyer wants to avoid sales interview - correct answer strategy: set...

EXAM 4 - MKT 3410Communication Elements - correct answer - advertising - sales promotion - public relations - personal selling - direct marketing Advertising - correct answer any paid form of nonpersonal communication about an organization, good, service, or idea by an identified sponsor. Personal selling - correct answer the two-way flow of communication between a buyer and seller, designed to influence a person's or group's purchase decision. Public relations - correct answer a ...

Final 3410 MKTG Mizzou When conducting an organized sales dialogue, a salesperson should do most of the talking. - correct answer false With multimedia sales presentations becoming more routine, written sales proposals are declining in importance. - correct answer false Customer value propositions should be specific with respect to tangible outcomes. - correct answer true Customer value propositions are created to overcome price objections. - correct answer false Most buyers are wil...

marketing 3410 ch 1customer needs vs wants - correct answer needs are when a person feels deprived of basic necessities while a want is shaped by knowledge, culture, and personality. a marketer tries to satisfy both. environmental forces - correct answer social, economical, technological, competitive, and regulatory forces marketing mix - correct answer product, price, place, promotion, all of which are controllable factors customer value - correct answer quality, price, convenience, on...

marketing 3410 ch 2strategy - correct answer long-term course of action designed to deliver a unique customer experience while achieving its goals. developed by top management strategic business unit - correct answer division of an organization that markets a set of relate offering to a specific target market functional level - correct answer where groups of specialists actually create value for the organization mission - correct answer a statement of the organizations function in socie...

MARKETING 3410 CH 2What people think they are dealing with? - correct answer -Used car salesperson (push wants you to buy a car that day) -Act as if there are no problems with salespeople -We are trying to professionalize sales in a way that moves away from pushy process -Salespeople must maintain the highest level of integrity and professional ethics what is the goal of sales - correct answer Long term mutually beneficial profitable relationships with customers trust - correct answer T...