Study guides, Class notes & Summaries

COM 2740 Midterm review What is communication? - Answer-process that people through the use of symbols verbally or non-verbally, consciously or unconsciously, intentionally or non-intentionally generate meanings within and across various cultures and media. transfer of information from sender to receiver What are the different types of segmentation? - Answer-Geographic Demographic psychographic how does communication work? - Answer-Communication model- sender and receiver, message thr...

COM 2740 Final Exam Review Mass media and mass communication are... - Answer-interdependent mediated communication - Answer-technology-facilitated communication Mass media exists when people... - Answer-use media technologies and mass communication to reach a large audience mass communication - Answer-the study of how people and entities relay info through the mass media Orlik (1992) - Answer-The process of rapidly conveying identical information, assertions, and attitudes to pote...

COM 2740 Final (FSU, Davison) Sports Information Director - Answer-the "traffic cop" of media coverage for an athletic department's team; decides who is credible to cover them Learn how to write, be confident, love sports - Answer-3 steps to becoming a successful sports broadcaster New York, Los Angeles, Chicago, Philidelphia, Dallas-Fort Worth - Answer-Top 5 TV markets in the U.S. (from 1 to 5) The Nielson Company - Answer-company that provides data about TV viewership and other ...

COM 2740 Exam 2 What are the different types of segmentation and the differences between them? - Answer-Geographic, Demographic, Psychographic Geographic segmentation - Answer-is the oldest form of segmentation - most useful for papers, radio, and TV. Demographic segmentation - Answer-focuses on gender, ethnicity, age, income, and education. More useful in the past than it is today. Psychographic segmentation - Answer-• is based on people's values and lifestyles • VALS Typolo...

COM 2740: Exam 1 communication - Answer-any process in which people, through the use of symbols, verbally, and/or nonverbally, consciously or not, intentionally or not, generate meanings (info, ideas, and perceptions) within and across various contexts, cultures, and media sender-receivers - Answer-us. the roles we play in a communication situation. we do both at the same time. messages - Answer-made up of the ideas and feelings that the sender-receivers wish to share. the meaning of th...

COM 2740 ~ Exam 2 Question and answers already passed COM 2740 ~ Exam 2 What are the 3 different types of segmentation - correct answer Geographic, demographic, and psychographic Geographic segmentation - correct answer the oldest form of segmentation - most useful for papers, radio, & TV Demographic segmentation - correct answer focuses on gender, ethnicity, age, income, and education. More useful in the past than it is today Psychographic segmentation - correct answer based on pe...

COM 2740 Exam 1 Question and answers 100% correct COM 2740: Exam 1 communication - correct answer any process in which people, through the use of symbols, verbally, and/or nonverbally, consciously or not, intentionally or not, generate meanings (info, ideas, and perceptions) within and across various contexts, cultures, and media sender-receivers - correct answer us. the roles we play in a communication situation. we do both at the same time. messages - correct answer made up of the i...

COM 2740 Exam 2 Questions with complete solution COM 2740 Exam 2 What are the different types of segmentation and the differences between them? - correct answer Geographic, Demographic, Psychographic Geographic segmentation - correct answer is the oldest form of segmentation - most useful for papers, radio, and TV. Demographic segmentation - correct answer focuses on gender, ethnicity, age, income, and education. More useful in the past than it is today. Psychographic segmentation ...

COM 2740 Final (FSU, Davison) Question and answers correctly solved COM 2740 Final (FSU, Davison) Sports Information Director - correct answer the "traffic cop" of media coverage for an athletic department's team; decides who is credible to cover them Learn how to write, be confident, love sports - correct answer 3 steps to becoming a successful sports broadcaster New York, Los Angeles, Chicago, Philidelphia, Dallas-Fort Worth - correct answer Top 5 TV markets in the U.S. (from 1 t...

COM 2740 Final Exam Review Question and answers verified to passCOM 2740 Final Exam Review Mass media and mass communication are... - correct answer interdependent mediated communication - correct answer technology-facilitated communication Mass media exists when people... - correct answer use media technologies and mass communication to reach a large audience mass communication - correct answer the study of how people and entities relay info through the mass media Orlik (1992) ...