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Marketing management 324 summary ch1-ch9
- Summary • 50 pages • 2022
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Notes summarising chapter 1 to chapter 9 for Services Marketing 324. Special notes are included that highlight what is important for assessments.
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Test Bank for Services Marketing 6th Edition by Zeithaml (All 16 chapters complete, Answers at every chapter end)
- Exam (elaborations) • 859 pages • 2021
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Test Bank for Services Marketing 6th Edition by Zeithaml 
Test Bank for Services Marketing 6th Edition by ZeithamlChapter 01 
Introduction to Services 
Multiple Choice Questions 
1. In the simplest terms, _____ are deeds, processes, and performances. 
A. Attribut 
es 
B. Experienc 
es 
C. Service 
s 
D. Good 
s 
E. Benefit 
s 
2. The maintenance contract offered by Sears on its Kenmore refrigerators, 
dishwashers, and microwaves is an example of a(n) _______. 
A. Servic 
e 
B. Experienc 
e 
C. A...
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