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Summary Marketing Management by Philip Kotler (2nd edition)
- Summary • 54 pages • 2017
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- $6.70
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Summary of Marketing Management by Kotler, Keller, Brady, Goodman & Hansen (2nd edition). This summary includes chapters 1-5,7,8,22.
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Marketing Notes
- Class notes • 97 pages • 2016
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- $8.48
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A collection of lecture notes, lecture slides and textbook (Marketing Management, Kotler et. Al., Pearson / Prentice Hall, 2012). Good as a reference in the curriculum
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Marketing 3 - Slides and book (chapter 1-5)
- Summary • 46 pages • 2016
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- $3.56
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Summary for marketing 3:
- Slides includes from classes teached by Peter van der Meijden
- Summarized chapter 1-5 from 'Marketing management' by Philip Kotler, Kevin Lane Keller, Mired Brady, Malcolm Goodman, Torben Hansen - Second edition.
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