Consumer behavior Study guides, Class notes & Summaries
Looking for the best study guides, study notes and summaries about Consumer behavior? On this page you'll find 5021 study documents about Consumer behavior.
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summary of all necessary materials for Consumer Behavior
- Summary • 33 pages • 2022
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summary of all necessary materials for Consumer Behavior; lecture notes, seminar notes, knowledge clips, articles, book.
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Test Bank For Consumer Behavior: Buying, Having, Being 13th Edition All Chapters - 9780135225691
- Exam (elaborations) • 453 pages • 2023
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Test Bank For Consumer Behavior: Buying, Having, Being 13th Edition All Chapters
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Samenvatting consumer behavior 2023
- Summary • 71 pages • 2023
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Samenvatting van de lessen consumer behavior 2022-2023. Het is opgebouwd uit eigen notities en de slides. Ook de 2 gastcolleges zijn erin verwerkt. Het vak wordt gedoceerd door prof Barbara Biers and Dr Clara Cutello. Indien je me op Facebook stuurt "Stef Bertels" kan je het aankopen voor 4euro maar.
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Consumer Behavior, 7e Wayne Hoyer, Deborah MacInnis, Rik Pieters (Test Bank)
- Exam (elaborations) • 267 pages • 2023
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Consumer Behavior, 7e Wayne Hoyer, Deborah MacInnis, Rik Pieters (Test Bank) 
 
Consumer Behavior, 7e Wayne Hoyer, Deborah MacInnis, Rik Pieters (Test Bank)
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Test Bank & Solution Manual for Consumer Behavior Buying, Having, Being, 13th Edition BY Michael R. Solomon
- Package deal • 2 items • 2023
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Exam (elaborations)
Solution Manual for Consumer Behavior Buying, Having, Being, 13th Edition BY Michael R. Solomon.pdf

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Exam (elaborations)
Test Bank for Consumer Behavior Buying, Having, Being, 13th Edition BY Michael R. Solomon
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Book summary Consumer Behavior
- Summary • 43 pages • 2023
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Book summary of the required chapters for Consumer Behavior
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Solutions Manual for Consumer Behavior: Building Marketing Strategy 14th Edition by David Mothersbaugh, Delbert Hawkins, Susan Bardi Kleiser
- Exam (elaborations) • 241 pages • 2023
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Solutions Manual for Consumer Behavior: Building Marketing Strategy 14th Edition by David Mothersbaugh, Delbert Hawkins, Susan Bardi Kleiser
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Test Bank For Consumer Behavior 12th Edition All Chapters - 9780134734828
- Exam (elaborations) • 562 pages • 2023
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Test Bank For Consumer Behavior 12th Edition All Chapters
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MKTG 4204 Consumer Behavior Final Exam notes
- Exam (elaborations) • 11 pages • 2023
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CB Study Guide for Final Exam 
Test is comprehensive but mostly from Chapters 9-16 
Why is value important to shoppers? 
 Value is what consumers ultimately pursue, because valuable actions address motivations that 
manifest themselves in needs and desires. Value captures how much gratification a consumer 
receives from consumption. 
Compare hedonic and utilitarian value. 
o Utilitarian Value- 
 Derived from a product that helps the consumer solve problems and accomplish 
tasks that are a ...
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Summary - Consumer Behavior (590032-B-6) - year 2023/2024
- Summary • 48 pages • 2024
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Summary of all lectures of the consumer behavior course. Studies mentioned are elaborately explained!
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