Deborah macinnis Study guides, Class notes & Summaries
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Consumer Behavior, 7e Wayne Hoyer, Deborah MacInnis, Rik Pieters (Solution Manual with Test Bank)	
- Package deal • 2 items • 2023
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Consumer Behavior, 7e Wayne Hoyer, Deborah MacInnis, Rik Pieters (Solution Manual with Test Bank)	

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Consumer Behavior 8th Edition by Wayne D. Hoyer, Deborah J. MacInn TEST BANK
- Exam (elaborations) • 344 pages • 2024
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TEST BANK for Consumer Behavior 8th Edition by Wayne D. Hoyer, Deborah J. MacInnis and Rik Pieters 
TABLE OF CONTENTS 
Chapter 01— Understanding Consumer Behavior 
Chapter 02— Motivation, Ability, and Opportunity 
Chapter 03— Exposure, Attention, Perception, and Comprehension 
Chapter 04— Memory and Knowledge 
Chapter 05— Attitudes Based on High Effort 
Chapter 06— Attitudes Based on Low Effort 
Chapter 07— Problem Recognition and Information Search 
Chapter 08— Judgment and Deci...
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Marketing for Premaster (Consumer Behavior) Summary (Failed = Money Back!)
- Summary • 90 pages • 2022
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Summary of all the relevant chapters to pass the Marketing for Premaster course! Summary structure is based on the course structure. 
 
Samenvatting van alle relevante hoofdstukken om het vak Marketing for Premaster te halen. Structuur is gebaseerd op de course structure.
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Midterm 1 / Pre-master Tilburg / Marketing / Consumer Behavior H1 t/m H6
- Summary • 40 pages • 2023
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Door het nieuwe boek waren er helaas geen passende samenvattingen meer op Stuvia. Hierdoor zelf een samenvatting geschreven waar jullie hopelijk ook iets aan hebben!
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Test Bank for Consumer Behavior, 8th Edition by Wayne D. Hoyer
- Exam (elaborations) • 544 pages • 2023
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Test Bank for Consumer Behavior 8e 8th Edition by Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters. Full Chapters test bank are included - Chapter 1 to 17 
 
Part I: AN INTRODUCTION TO CONSUMER BEHAVIOR. 
1. Understanding Consumer Behavior. 
Appendix: Developing Information about Consumer Behavior. 
Part II: THE PSYCHOLOGICAL CORE. 
2. Motivation, Ability, and Opportunity. 
3. From Exposure to Comprehension. 
4. Memory and Knowledge. 
5. Attitudes Based on High Effort. 
6. Attitudes Based on Low...
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Summary textbook Marketing for Pre-master
- Summary • 40 pages • 2022
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This summary is written for the course “Marketing for Pre-Master” during the semester Fall-2021 of the Pre-Master Marketing Analytics and Marketing Management. The base for this summary is the 
textbook “Consumer Behavior” by Hoyer, Macinnis and Pieters used throughout the course. This document contains a summary of chapter 1 to 14, in the order given during the course.
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Voordeelbundel met samenvattingen Consumer Behavior, IBSN: 9780357721292. Consument en Marketing (323623-B-6), Hoofdstuk 1 t/m 3
- Package deal • 3 items • 2024
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Samenvattingen voor het vak Consument en Marketing (323623-B-6). Het bevat de hoofdstukken 1 t/m 3 uit het boek Consumer Behavior 8th edition. Wayne D. Hoyer, Deborah J. MacInnis and Rik Pieters (2024). ISBN: 9780357721292.
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Consumer Behavior, Hoyer - Exam Preparation Test Bank (Downloadable Doc)
- Exam (elaborations) • 405 pages • 2022
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- $28.48
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Description: 
 
Test Bank for Consumer Behavior, Hoyer, 7e prepares you efficiently for your upcoming exams. It contains practice test questions tailored for your textbook. Consumer Behavior, Hoyer, 7e Test bank allow you to access quizzes and multiple choice questions written specifically for your course. 
 
The test bank will most likely cover the entire textbook. Thus, you will get exams for each chapter in the book. 
 
 
You can still take advatange of the test bank even though you are usi...
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Consumer Behavior, Hoyer - Complete test bank - exam questions - quizzes (updated 2022)
- Exam (elaborations) • 405 pages • 2022
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Description: 
- In the file you can find extensive number of exam questions. 
- Supports multiple editions (newer and older) 
- Different difficulty levels ranging from easy to extremely difficult 
- The whole book is covered (All chapters) 
- Questions you can expect to see: Multiple choice questions, Problem solving, essays, Fill in the blanks, and True/False. 
- This test bank is a great tool to get ready for your upcoming exam. 
 
*** If you have any questions or special request feel free...
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Solution Manual for Consumer Behaviour, 2nd Edition Wayne D. HoyerDeborah J. MacInnisRik PietersEugene ChanGavin Northey
- Exam (elaborations) • 252 pages • 2024
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- $17.49
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Solution Manual for Consumer Behaviour, 2nd Edition Wayne D. HoyerDeborah J. MacInnisRik PietersEugene ChanGavin Northey