Mkt 571 social Study guides, Class notes & Summaries

MKT 571 Final Exam / MKT571 Final Exam (Latest) 1) Which of the following is most closely associated with a proactive marketing orientation? A. It involves delivering superior value. B. It is about understanding and meeting customers’ expressed needs. C. It represents the “make and sell" philosophy. D. The marketer focuses on the customers’ latent or hidden needs. 2) Marketing __________ is the art and science of choosing target markets and getting, keeping, and growing customers throug...

MKT 571 Quiz 1 1 When Apple introduced iTunes, a new market was opened. Which of the following describes this type of innovation? Value capture Value chain Presence Operational excellence 2 During the holidays, companies often provide gifts to customers. The more a client spends, the larger the gift, usually. To segment customers in this way, for what purpose is this data being mined? To beat the competition to a sale To deepen customer loyalty To decide which customers should receive a n...