Mktg Study guides, Class notes & Summaries

In distribution, ______________________ or agents sell on commission offering a limited number of product lines and are generally used by small firms unable to afford the fixed cost of a sales force. a) Direct Sales Personnel b) Distributors c) Manufacturer's representatives d) Brokers correct answers C) Manufacturer's representatives When looking at how B2B Marketing interacts with B2B strategy, ____________________ describe(s) what the firm does differently, better or as well as the b...

CB Study Guide for Final Exam Test is comprehensive but mostly from Chapters 9-16 Why is value important to shoppers?  Value is what consumers ultimately pursue, because valuable actions address motivations that manifest themselves in needs and desires. Value captures how much gratification a consumer receives from consumption. Compare hedonic and utilitarian value. o Utilitarian Value-  Derived from a product that helps the consumer solve problems and accomplish tasks that are a ...

MKTG FINAL EXAM LATEST UPDATE...

BCG Growth Model correct answers Stars, Cash cows, question marks, dogs Path to Profitability correct answers Marketing Environment, Marketing mix, capture value, profits Brand Champions/Love Group correct answers The group that supports your company and the products in it Product Market Expansion Matrix correct answers Market Penetration, Product Development, Market Development, Diversification Market Penetration correct answers existing products, existing markets Product Develop...

Demand risk does not include problems of _______________. a. the marketplace b. studies of people articulating demand c. market size d. manufacturing challenges correct answers d. manufacturing challenges Which item does not help mitigate execution risk? _______________. a. Additional funds b. Experience c. Getting team feedback d. Planning correct answers a. Additional funds Supply-driven products link _______________. a. a problem and a solution b. a capability and dema...

CSUF Bus Mktg 351 Exam 1 Review Questions(Chapter 1-7 (Review Questions))With 100% Correct Answers.

MKTG 396 Midterm review Athabasca University 2022-2023 latest exam review update definition of key terms Marketing - the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return Needs - are states of felt deprivation. They include basic physical needs for food, clothing, warmth, and safety; social needs for belonging and affection; and individual needs for knowledge and self-expression Wants - are ...

LATEST EXAM UPDATE FOR ATHABASCA UNIVERSITY product - Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need service - an activity, benefit, or satisfaction offered for sale that is essentially intangible and does not result in the ownership of anything Market Offerings - combination of products, services, information, or experiences offered to a market to satisfy a need or want Marketing Mix - Product, Price, Place,...